Birchbox is a subscription-based beauty company that sends subscribers samples of four to six hand-picked hair, make-up and skincare products. This allows customers to trial products without committing to an expensive full-sized version.
While Birchbox may have pioneered the subscription service of beauty samples back in 2010, the company is changing its focus to include the healthcare space at large following its acquistion by FemTec Health.
FemTec Health was founded in 2020 and launched publicly in 2021, with the aim of transforming healthcare for women using tech and data. For Birchbox, that means a broader assortment of products than its core offering and an emphasis on personalization. According to FemTec, the vision is to include things like topical beauty and ingestible beauty, as well as other potential links to wellness, while still allowing for a product discovery experience.
Freddie
Company Specialist at Welcome to the Jungle