Digital Marketing & ABM Specialist, Exactera
$80-100k
More information about location
Intelligent tax compliance solutions
Be an early applicant
Intelligent tax compliance solutions
201-500 employees
Be an early applicant
$80-100k
More information about location
201-500 employees
Company mission
To empower tax professionals through reimagined technology-driven solutions.
Role
Who you are
- Bachelor’s degree in Marketing, Business Administration, or related field
- 5+ years of marketing experience, with 3+ years in SEM/ABM
- Proven experience in a similar role within the SaaS industry, ideally with a fintech company
- Strong understanding of digital marketing principles and best practices
- Proficiency in 6Sense, Looker Studio, Tableau, and Salesforce
- Familiarity with Asana, WordPress, Mutiny, and Marketo or HubSpot is a bonus
- Excellent written and verbal communication skills
- Strategic and creative thinker with a continuous improvement mindset
- Analytical with a data-driven approach to decision-making
- Self-starter with the ability to work independently
What the job involves
- We’re looking for an analytical Digital Marketing Specialist to join our growing team
- Reporting to the Director of Marketing, you will develop and execute impactful campaigns across multiple channels, including ABM platforms, paid media, and software review sites, attracting inbound prospects and nurturing them through the sales funnel
- This role plays a pivotal role in contributing to our continued success and revenue goals
- We are well-matched if you are looking to put your paid media and 6Sense experience to use while joining a company where you can make a significant impact
- Launch, monitor and optimize SEM campaigns on Google and Bing and evaluate new opportunities, channels, and ad formats
- Coordinate ABM campaigns and strategy by serving as 6Sense point-of-contact and champion, and evaluating, then spearheading, Mutiny launch
- Develop and optimize software review site presence on G2, Capterra, Software Advice, and others
- Across platforms, refine audience segments and deliver personalized marketing messages based on TOFU/BOFU and conduct A/B tests on ad creatives, copy, landing pages, and other campaign elements to continually improve conversion rates and optimize engagement
- Assess SEO status, propose priorities, and carry out SEO-related projects
- Oversee UTM process, and work with data team to ensure accurate tracking of inbound digital marketing leads
- Analyze campaign performance, ROI and spend through GA4, Looker Studio, and Tableau, refining future campaigns based on data insights
- Create monthly SEM and SEO performance reports
- Assist with website updates and landing page creation to help improve conversion rate for our team
- Support product launches, promotions, and customer engagement initiatives, and depending on skills and need, support email marketing and social media marketing initiatives
- Track and manage campaign budgets closely, providing periodic budget reports and adjusting as necessary to maximize ROI
- Stay updated on industry trends, market dynamics, and competitor activities
Our take
The increasingly complicated regulations behind taxation results in considerable human error and, due to the nature of this sector, these simple mistakes can have detrimental financial consequences. Exactera, formerly known as CrossBorder Solutions, provides cloud-based solutions that aim to help tax professionals navigate this landscape, with tools such as automated transfer pricing compliance.
Through its cloud-based platform, an advanced AI-advisor supplies efficient and inexpensive approaches that keep up with the ever-changing tax landscape, allowing users to avoid the costly consequences of human error. Exactera has received considerable funding towards accelerating its next phase of growth, as it moves forward with its new brand identity and executive leadership.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Medical, Dental and Vision cover
- 401k
- Commuter Benefits
- Flexible Spending Accounts
- Paid Maternity Leave
- Stocked Kitchen with Snacks
- Team Building Events
- Weekly Breakfast and Lunches
- Training Stipend
- Work from home opportunities
Company values
- Place our PEOPLE FIRST - Our philosophy is rooted in striving to cultivate a culture that supports and encourages our people to grow and thrive. We believe that everyone should be valued and empowered to succeed
- Operate with HUMILITY - Ideas and inspiration can come from anywhere, and diverse points of view fuel innovation. We prioritize opportunities to connect with each other, to listen, learn, collaborate, contribute, and earn trust. We recognize and celebrate our accomplishments together
- REIMAGINE what’s possible - Part of our ethos is about creating better ways of doing things. Challenging the status quo is at the core of this; always asking if all things – from our customer solutions to our internal processes – can be done differently, better, and more efficiently
- DELIVER EXCELLENCE to our customers - We are passionate about our solutions and go above and beyond to deliver results for customers; because when they succeed, we succeed
Company HQ
St. Petersburg, FL
Articles
Leadership
Walter Scott
(CEO, not founder)Board Member at AnyDesk Software, Ambassador Labs, and CoreView. Chair of the Board at Devo, where they were previously CEO.
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