Digital Marketing Manager, Kayrros
CDI
Energy and environmental geo-analytics company
Open for applications
Energy and environmental geo-analytics company
101-200 employees
Open for applications
101-200 employees
Company mission
To give energy and industrial actors the data tools they need to optimize operations, tackle the climate challenge, navigate the energy transition and stay on top of fast-changing markets.
Role
Who you are
- Previous experience in a similar marketing role within the climate or tech sectors is a plus
- Strong understanding of B2B marketing and demand generation techniques
What the job involves
- As a Marketing Manager, you will be responsible for designing and executing our growth marketing strategy across paid, organic, and owned media
- You will manage a growth marketing agency and collaborate closely with internal teams to drive Kayrros’ market presence, generate leads, and optimize the entire marketing funnel
- This role requires a strategic thinker with a strong track record in growth marketing, SEO, conversion rate optimization (CRO), and CRM tools
- Growth Marketing Strategy & Execution:
- Develop, execute, and measure the success of Kayrros’ growth marketing strategy across paid, organic, and owned media channels
- Manage external growth marketing agencies, overseeing projects related to paid media, SEO, and CRO to ensure effective campaign performance
- Collaborate with Product, Sales, and Business Development teams to align marketing efforts with company goals and improve conversion rates
- SEO & CRO Expertise:
- Lead SEO projects, implementing strategies to enhance website visibility, improve rankings, and drive organic traffic growth
- Execute CRO projects across various channels, including paid campaigns, email marketing, SEO, and the company website, optimizing for higher conversion rates and improving the user journey
- Marketing Campaigns:
- Develop and execute lead generation strategies that leverage paid, earned, and owned media to generate Sales Qualified Leads (SQLs) and nurture prospects
- Continuously monitor, optimize, and report on the performance of the marketing funnel
- Cross-functional Collaboration:
- Work closely with Sales and Business Development teams to gain insights into customer needs and improve the sales lifecycle through targeted marketing initiatives
- Partner with Product Managers to gain a deep understanding of Kayrros’ products and their target audiences, ensuring marketing efforts are aligned with product positioning
- Collaborate with designer and Product Managers to develop compelling content, including social media posts, whitepapers, blog posts, and other marketing collateral
- Tools:
- Manage and optimize CRM platforms such as HubSpot or Zendesk to enhance customer engagement and drive retention
- Leverage automation tools like Zapier or Make to streamline marketing workflows and improve campaign efficiency
- Strong experience in WordPress for website management, ensuring smooth integration with marketing tools and maintaining website performance
- Utilize email marketing tools such as Mailchimp and HubSpot to design, execute, and analyze email campaigns that nurture leads and drive conversions
- Reporting:
- Report to the CMO and other C-level executives, providing insights on the performance of marketing strategies and their contribution to the company’s growth
- Oversee the marketing budget, including tracking costs, forecasting expenditures, and reporting on spend vs. performance to the Finance team
- Analyze campaign performance data to continually refine marketing tactics and improve ROI
Our take
As the world becomes more conscious of its environmental impact, it is vital that big businesses are held accountable for their global emissions. Alongside this, there are phenomenal advancements in technology which provide the ability to monitor the transition from harmful energy sources to greener alternatives.
Kayrros is a geo-analytics company that uses satellite imagery and other alternative data technologies to monitor all physical assets in the global energy, natural resource and industrial sectors. The company aims to provide energy and industrial corporations with the data tools they need to optimize operations, and in turn, tackle the climate challenge. Kayrros seeks to utilise this market data to provide unique solutions and customer-specific product offerings.
This use of data will enable companies to navigate the energy transition and keep ahead of the fast-changing markets, with the company already assisting multiple operators and governments to make better informed environmental decisions. As the global drive towards sustainability intensifies, Kayrros is well positioned to continue to expand and develop its customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Mar 2022
$42.1m
LATE VC
Jun 2019
$2.7m
GRANT
Total funding: $79.4m
Company HQ
Chaussée-d'Antin, Paris, France
Articles
Leadership
Antoine Rostand
(Co-Founder & President)Antoine is a graduate of the French Ecole Polytechnique engineering school, and holds an MBA from INSEAD. Prior to co-founding Kayrros, Antoine was president and founder of the Schlumberger Energy Institute, Antoine was also president and founder of Schlumberger Business Consulting, SBC. Preceding his time at SBC, Antoine managed the European businesses of the Consulting and System Integration arm of SchlumbergerSema. From 1999 to 2002 Antoine was president of Electronic Data Systems in France.
Antoine Halff
(Co-Founder)Directs the global oil markets programme at Columbia University’s Center on Global Energy Policy. Former chief oil analyst of the International Energy Agency and former lead industry economist at the US Energy Information Administration, part of the US Department of Energy.
Jean-Michel Lasry
(Co-Founder)Quantitative finance theoretician with extensive business experience. Professor at Paris-Dauphine University and co-founder, and CEO, of MFG Labs. Worked as head of the quantitative team at BNP Paribas.
Laurent El Ghaoui
(Co-Founder)Professor of electrical engineering and computer sciences at UC Berkeley, and holds a PhD in Aeronautics and Astronautics from Stanford, as well as an MsC from the Ecole Polytechnique. Also worked as a quantitative analyst for the hedge fund SAC Capital Management.
Alexandre D'Aspremont
(Co-Founder)Holds PhDs from both Stanford University and Ecole Polytechnique, and is the scientific director of the MASH machine learning MSc at ENS & Université Paris Dauphine. Is a CNRS senior researcher and professor in the computer science department at Ecole Normale Superieure.
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