Senior Growth Executive, Harry's Inc.
Growth Marketing
Plus equity in Mammoth Brands
2+ days a week in office
Harry’s, Flamingo, Cat Person, and Lumē
Be an early applicant
Harry’s, Flamingo, Cat Person, and Lumē
501-1000 employees
Be an early applicant
Plus equity in Mammoth Brands
2+ days a week in office
501-1000 employees
Company mission
To Create Things People Like More through purpose-led brands, products, and experiences.
Role
Who you are
- Experience with Affiliate marketing is essential, preferably also Tiktok experience
- Bachelor’s degree, or equivalent experience
- Demonstrable experience in an analytically challenging Growth marketing role (bonus for experience at a DTC company)
- Zero ego team player, always thinking about how to help those around you excel
- Sense of humour -- we take our work seriously, but not ourselves
- Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action
- Hustle mentality; highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
- Insatiably curious and motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
- You thrive on direct, honest, and supportive feedback
What the job involves
- We are seeking an experienced Growth Executive to run our Affiliates, Display & Print channels
- In this highly data-driven, analytical role, you will own the strategy, creative development, execution, and optimization to drive profitable growth through your managed channels
- You will have a direct impact on the growth of Harry’s DTC business through your management of these channels, while exploring other marketing channels that will drive new customer acquisition
- Work in collaboration with the Head of Growth to define strategy, manage, and efficiently scale customer acquisition, primarily through Affiliates, Display and Print
- Lead and perform campaign planning, execution, and optimization to deliver new customer sales and CPA targets to budget
- Set and manage monthly and yearly goals for profitable growth from new customer acquisition for the channels you lead
- Own sales tracking. Define and maintain the framework for accurate channel mapping to ensure all marketing activity is properly tracked, and sales are attributed to relevant channels
- Track and report on performance, identifying key wins and learnings to advise future campaigns leveraging tools like GA, Looker & Shopify
- Proactively identify and resolve discrepancies in tracking, ensuring data accuracy and consistency across reporting platforms
- Be adept at communicating performance reporting, optimisations & opportunities to a broader group of stakeholders, tailoring style as appropriate to the right level of detail
- Manage campaigns in platforms across Affiliates and Display, optimising targeting, offers, creative, and landing page experiences to increase conversion rates
- Be a good partner to agencies by managing relationships and workflows to ensure timely & optimal execution & results
- Collaborate closely with the Creative team to produce compelling, innovative ad content that resonates with target audiences and drives breakthrough performance
- Identify opportunities to expand into new channels
- Partner cross-functionally with teams across Harry’s, including Brand, Product, Analytics, Demand Planning, Distribution, and Finance, to align strategies, ensure consistent execution, and deliver on broader company objectives
- Report to Head of Growth
- Work side-by-side with a best-in-class Growth team - performance marketing & creative development
- Internal teams at Harry’s including Digital Product, Lifecycle & Engagement, Brand Marketing, demand planning and distribution
- External vendors and agency partners who support across various marketing channels and tools
Salary benchmarks
Our take
Harry’s Inc shot to fame in the years after its 2012 launch for developing and selling high quality, affordable men’s shaving and grooming products online. Between then and now, the company has grown tremendously, expanding into major retail stores, and launching three more brands: Women’s shaving products company Flamingo, hair care-focused Headquarters, as well as cat food brand Cat Person.
Though a billion dollar sale to consumer brand corporation Edgewell was surprisingly blocked by the Federal Trade Commission in 2020, Harry’s product and brand diversification actually led to a significant boost in sales.
The blocked sale of the company, while a shock at the time, has proven to be a blessing in disguise. Harry’s has gone on to raise hundreds of millions of dollars, which it has used to expand its portfolio of brands – all in keeping with its aim of becoming a major multi-category consumer packaged goods (CPG) company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company benefits
- Medical, dental, and vision coverage
- Wellness reimbursement and incentives
- Annual learning and development stipend
- Flexible Time Off Policy
- One month paid sabbatical after five years with us
- 16 weeks of fully paid parental leave, plus four weeks of customized re-boarding
- Access to all of our products
- All-team lunch and breakfast, and coffee, drinks and snacks!
- Five paid days off per year to volunteer
- Work from home opportunities
- Pension savings plan with company matching
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-CEO)Started his career as a consultant at Bain. Previously worked in Strategy at Brighter.com. Has an MBA from Stanford.
Jeffrey Raider
(Co-CEO)Serial entrepreneur. Founded Warby Parker. Previously a consultant at Bain, where he worked with Andy.
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