Senior Manager of Digital Upsell Strategy, Toast
$136-218k
Point of sale and management system for restaurants
Job no longer available
Point of sale and management system for restaurants
1001+ employees
Job no longer available
$136-218k
1001+ employees
Company mission
Toast's mission is to enrich the food experience for all.
Role
Who you are
- 10+ years working in digital customer experience, product-led growth, eCommerce, or digital product strategy
- Proven success delivering exceptionally seamless and intuitive customer journeys that drive measurable business outcomes
- Strong communicator with the ability to influence cross-functionally and translate complex work for non-technical audiences
- Demonstrated growth ownership mindset: you identify opportunities, create clarity, and execute end-to-end with autonomy
- Experience operating within cross-functional teams including Product, Design, Engineering, and Analytics
Desirable
- Experience working in a B2B or B2B2C SaaS environment for a multi-product portfolio company
- Prior experience in roles centered around Freemium, Free Trial, or Product-Qualified Lead (PQL) conversion models
- Proficiency with product analytics tools (e.g., Amplitude, Heap) and experimentation platforms (e.g., Optimizely, LaunchDarkly)."
- Experience in high-growth, experimentation-heavy environments
What the job involves
- The Digital Strategist at Toast is a high-impact growth leader responsible for optimizing the end-to-end digital customer journey across Toast's multi-product platform
- This role operates at the critical intersection of all customer facing digital experiences with a direct mandate to drive value-led, measurable business outcomes
- You'll own performance targets for eCommerce ARR and the inbound Self-Service MQL / Upsell funnel
- Partner closely with Product Managers across Toast Web, Toast Shop, Toast Now, and Toast IQ to embed growth levers natively into core product surfaces
- Build and maintain a digital growth roadmap that helps customers easily discover value and select the right Toast products for their needs
- Develop seamless end-to-end journeys across discovery, demo request, trial, and eCommerce purchase flows—working hand-in-hand with Analytics, Design, and Engineering
- Leverage data, research, and engagement insights to develop hypotheses on how customers discover, try, use, and purchase Toast products—and translate those insights into clear experiments
- Define and execute rigorous testing frameworks, including A/B tests and broader growth experiments to improve traffic-to-trial, trial-to-usage, and purchase conversion rates
- Influence and align Upsell and Product leadership with compelling performance narratives and clear communication of roadmap priorities and impact
- Translate strategy into actionable work by writing clear briefs, user stories, and requirements for Design and Engineering partners
Our take
Running a restaurant means managing a stressful set of elements, all needing to work together seamlessly to create a good experience for diners. Toast helps to streamline processes, and puts an end to piles of paperwork, by providing a platform whereby tableside ordering, menu modifications, labour management, payroll, and more are all housed in one system that can run from a tablet.
Toast offers restaurant-grade hardware and cloud-based, customisable payment solutions to serve clients from startup through to growth phase, as well as a service for established restaurants. By combining all the digital services a restaurant might need, the platform can act as the one and comprehensive solution for restaurants of any size, avoiding restaurateurs from having to invest in a range of technologies.
Toast has over 70,000 restaurants on its books, from food trucks to national brands, and its mobile ordering and payment solutions have made it a recognized brand for consumers. The company's IPO in 2021 saw it valued at over $30 billion and since then, it has added more features to its product suite including wholesale and catering order tools. Toast then, has proven its place as an indispensable player in the restaurant space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2020
$400m
SERIES F
Apr 2019
$250m
SERIES E
Total funding: $899m
Company benefits
- Peer and company recognition programs
- Unlimited Vacation
- Sabbatical opportunity after five years
- Professional Development Reimbursement Program
- Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
- Various peer and company recognition programs
- 401(k) and matching
- Medical, Dental, & Vision Coverage
- Mental Health Benefits
- Subsidized backup childcare
Company HQ
Fort Point Channel Landmark District, Boston, MA
Leadership
Steve Fredette
(Co-Founder & President)They studied at MIT before co-founding Klick Mobile in 2009 and spending almost 7 years at Endeca. They left their Management role in June 2012 having co-founded Toast in May.
Aman Narang
(Co-Founder & CEO)Having studied Computer Science at MIT, they worked at Endeca for 5 years. They moved from working as Product Manager to work full-time as President of Toast in 2013, having co-founded it the previous year.
Jonathan Grimm
(Co-Founder & CTO)They also studied Computer Science at MIT before working as an Engineer for Endeca for over 4 years. They worked at Oracle for 5 months prior to co-founding Toast in May 2012.
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