Vice President of Growth, Feeld
$210-290k
A dating app for the curious
Be an early applicant
A dating app for the curious
101-200 employees
Be an early applicant
$210-290k
101-200 employees
Company mission
To elevate the human experience of sexuality and relationships and create a world where everyone is more intimately connected to each other and themselves.
Role
Who you are
- You’re a seasoned leader in driving growth in complex consumer environments, with a track record of scaling responsibly
- You’re highly analytical, but not led by data alone. You combine rigor with intuition, curiosity, and a strong sensitivity to brand and member experience
- 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle
- Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus
- Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving
- Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments
- Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces
- Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them
- Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity
What the job involves
- At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves
- We are building an inclusive, human-centered product and are looking for a VP of Growth to become part of our remote team and our mission to elevate the human experience of sexuality and relationships
- We’re looking for a seasoned, full-stack growth leader to own and evolve our growth engine across performance marketing, lifecycle, and CRM
- This role is not about optimizing channels in isolation or chasing short-term gains
- It’s about building a sustainable, compounding growth system—one that deepens the strength of our network, sharpens our brand, and creates meaningful long-term value
- You will operate at the intersection of marketing, product, and data, connecting acquisition, activation, engagement, and retention into a cohesive system. You think in loops, not funnels
- You care as much about how we grow as how fast we grow
- Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
- Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
- Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
- Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing
- Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
- Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
- Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
- Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
- Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
- Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience
Application process
- Your first conversation with Feeld will be a screening call with our recruiter, where you’ll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you’re seeking
- Your second conversation will connect you directly with the hiring manager for the role you’re applying to. Here, you’ll have a chance to ask more questions about the work you’ll be doing. This conversation will also focus on your past work experiences
- The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete
- Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you’ll be able to ask questions about team processes, workflow, and the employee experience at Feeld
- We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation
- Of note: all of our interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability
Our take
If you're looking for any kind of unconventional connection on a dating app, you might recognise the feeling of burnout. Major apps cater mostly to heteronormative ideals, where monogamy, long term relationships and marriage are the ideal, or else are designed solely for hookups. Feeld is a dating app for people who are looking for something else.
Feeld was launched quietly in 2014 and has steadily grown, exploding in popularity only recently as part (and possibly a driver) of a revolution of sorts, where people have begun to feel a lot more free about exploring sex, kink and non-monogamy. In the dating app landscape, it is still a relatively small and young player, raking in a fairly small proportion of a market estimated at about $8 billion in 2022. However, it faces little direct competition in its niche, is wildly popular with its user base, and has a lot of room to grow as sexual attitudes continue to change.
Feeld's CEO, Ana Kirova, was the inspiration for the startup (part of its appeal is its lovely origin story). She continues to build on the company's foundations of inclusivity, as Feeld looks to continue to invest in the user experience of the app and broaden its user base.
Steph
Company Specialist at Welcome to the Jungle
Insights
57% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2015
$0.5m
SEED
May 2014
$0.1m
SEED
Total funding: $0.6m
Company benefits
- Flexible working hours
- Unlimited Paid Time Off (PTO)
- Role development & Curiosity Wallet initiatives
- GBP 3k equipment and home office budget for all new Feelders
- While we are a remote-first organisation, in-person meet ups have always been a cornerstone of the employee experience at Feeld. We provide opportunities for IRL meetups at least once a year, whether through Circle offsites or conferences, role development, coworking or team building
Company HQ
Civic Center, New York, NY
Leadership
Ana Kirova
(CEO)Previously a Visual Experience Designer at Ligvist and a Graphic Designer at IYA.
Share this job
View 2 more jobs at Feeld