Paid Social Manager, Lastminute.com

Salary not provided

Excel

Google Sheets

Criteo

TUNE

Mid and Senior level

London

Online travel and leisure website

Job no longer available

Online travel and leisure website

1001+ employees

B2CHospitalityTravel

Job no longer available

Salary not provided

Excel

Google Sheets

Criteo

TUNE

Mid and Senior level

London

1001+ employees

B2CHospitalityTravel

Company mission

To simplify, personalise, and enhance customers' travel experience by leveraging our technology.

Job

Company

Role

Who you are

Progress experience in managing Display campaigns within main platforms in the market, such as Google, Meta, Criteo etc. The idea candidate can create campaigns there from scratch
Ability to manage the data to tune the display campaigns: be able to build audiences tag based rather than build a catalogue to power the dynamic remarketing
Proactive analytic mindset able to transform raw data valuable and actionable marketing insights. Excel/Google Sheet skills are a must for this role
Strong problem-solving skills and the ability to think critically and analytically to address complex data challenges and drive innovative solutions
Strong verbal and written communication skills to effectively convey technical concepts and insights to non-technical stakeholders, including marketing teams, executives, and cross-functional partners
Adapting to changing priorities, technologies, and business requirements in a dynamic and fast-paced environment
Fluent in English language to be able to efficiently communicate with both international team members and stakeholders

What the job involves

We are looking for a Paid Social Manager to join our team of around 1,700 people worldwide to help us power up the traveller's journey for millions of holidaymakers
Team - you will join the Customer Acquisition team within the Marketing department
Lead the Display channel following the management from A to Z: set the marketing strategy accordingly with business goals, organise and set-up the campaigns, go-live (working alone, with internal teams or with external partners), analyse and share the results with the manager/rest of the company
Be able to effectively communicate the display results with key managers, making sure the channels results and needs are well addressed
Taking care about the tracking making sure the data affecting the channel are proper tracked are correct reported
Partner with our marketing teams inside and outside the Customer Acquisition department, create a strong connection with SEM, SEO and Brand teams offering the proper support in setting the marketing strategy, based on analytics
Stay abreast of emerging trends, best practices, and innovations in marketing analytics and technology to identify opportunities for continuous improvement and innovation
Contract - Permanent / full-time (EUR 36 h/week)

Application process

HR interview (10-30 minutes)
Business case offline
1st interview (Manager): soft skills + technical knowledge + business case discussion
2nd interview (business stakeholder)
Offer extended
Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview
By submitting your information and application, you confirm that you are legally authorized to work in the country of employment and that you do not require visa sponsorship to obtain employment visa status

Salary benchmarks

Our take

Alongside countless other industries, travel and leisure are swiftly moving digital, with an array of providers dealing in flights, hotels, and experiences entirely online. One such provider is lastminute.com, launched in 1998, that supplies a marketplace for booking all types of trips from luxury holidays to theatre breaks.

Lastminute.com is among the global leaders in online travel. The company was built on a speciality of delivering last minute holiday deals to consumers and, although it now deals much like other providers, it still hosts both late bookings offers and flash sales. Rather than using a one-size-fits-all approach, lastminute uses Dynamic Packaging technology to allow customers to build personal holiday packages. Atop its website and app for searching and booking, it provides a range of other services including payment plans, insurance, and flexible cancellation.

Following a leadership change in 2023, lastminute had itself a pretty successful 2024. With a partnership with payment network, Zilch, allowing customers to earn rewards on their travel bookings as well as being able to spread the cost of their trips. Alongside this, it also signed a three-year contact with Ryanair to offer the airlines flights to customers. These additions to the company show promise for an exciting future of continued growth and dominance in the travel sector.