Demand Generation Manager, Sage

• The ideal candidate is both analytical and creative—someone who moves quickly, tests rigorously, and continuously iterates based on performance
• 4–7+ years of experience in growth marketing, demand generation, or lifecycle marketing in a B2B environment
• Strong hands-on experience executing campaigns across paid, email/lifecycle, and organic channels
• Experience managing paid media channels (LinkedIn, Google, Meta) and working with external vendors or agencies
• Demonstrated ability to analyze performance data and drive improvements in conversion and pipeline outcomes
• Experience working cross-functionally with Sales and RevOps teams

Desirable

• The Demand Generation Manager will own pipeline-driving marketing efforts at Sage
• This role is responsible for developing and executing campaigns across channels, improving conversion throughout the funnel, and building repeatable systems that scale growth
• This is a highly cross-functional, hands-on role. You’ll partner closely with Growth, Sales, and RevOps to ensure marketing programs translate directly into pipeline and revenue
• Own and execute integrated marketing campaigns end-to-end across channels to drive pipeline growth
• Drive paid media performance (Meta, LinkedIn, Google) and manage external vendors to optimize conversion and cost efficiency
• Improve funnel conversion (lead → demo → opportunity) through testing, lifecycle programs, and inbound optimization
• Develop and scale SEO and content strategy to increase qualified inbound demand
• Track performance, run structured experiments, and continuously iterate to improve campaign impact and efficiency