Head of Enterprise Marketing, Flutterwave
$175-225k
Eligible for an annual performance bonus
Online & offline payment platform for African businesses
Open for applications
Online & offline payment platform for African businesses
501-1000 employees
Open for applications
$175-225k
Eligible for an annual performance bonus
501-1000 employees
Company mission
Flutterwave's mission is to power a new wave of prosperity across Africa. By enabling global digital payments on a continent that has been largely cut off from the digital economy, it is creating the infrastructure to power Africa's growth in the 21st century.
Role
Who you are
- Minimum of 12 years of B2B marketing experience, with at least 3 years in a leadership role
- Proven track record in leading marketing strategies for high-growth companies, ideally in fintech, SaaS, or technology sectors
- Deep understanding of the African business landscape strongly preferred
- Experience in revenue driven marketing roles, with a strong focus on measurable outcomes and sales enablement
- Strong expertise in growth marketing, with a demonstrated ability to build trust and visibility at the enterprise level
- Hands-on experience in performance marketing, demand generation, and revenue growth across B2B channels
- Proficiency in marketing automation tools, CRM systems and data analytics platforms
- Experience in developing and executing global strategies with localized execution
- Analytical mindset with a focus on metrics-driven decision-making and a clear understanding of marketing ROI
What the job involves
- The Head, Enterprise Marketing will be responsible for developing and executing a comprehensive enterprise marketing strategy that accelerates business growth and market share across multiple markets
- This individual is responsible for creating lead generation and lead nurture programs, executing demand generation and account based marketing strategies across multiple channels to attract and convert enterprise customers globally
- This role reports into the Revenue Organization, and requires a strong leader capable of steering the company’s enterprise marketing efforts, and positioning Flutterwave as the go to market leader for enterprise payment solutions
- Develop and Execute Revenue Marketing Strategy: Lead the creation and implementation of Flutterwave’s Enterprise marketing strategy aimed at creating awareness and brand visibility, acquiring business clients, and revenue growth in key markets such as Africa, US and Europe
- Targeting and Segmentation: Utilize data driven insights to create targeted campaigns addressing specific needs of enterprise clients , focusing on high volume sectors such as e-commerce, SaaS, financial services etc
- Sales Enablement: Collaborate with the revenue organization to create impactful marketing materials, sales collateral and tools that generate qualified leads and supporting materials to drive conversions
- Brand Building: Develop and execute strategies to elevate the Flutterwave brand in key B2B segments, focusing on building trust, recognition, and credibility in the global fintech and payments space
- Demand Generation: Lead generation and lead nurture programs for enterprise prospects, implementing lead scoring and qualification processes to deliver quality leads to the sales team. Support the progression of leads through sales funnel with nurture programs
- Account Based Marketing: Develop and execute a highly targeted ABM strategy focused on acquiring and engaging key enterprise accounts
- Retention, Engagement, Upsell & Cross Sell: Design and execute lifecycle marketing programs to improve customer retention, increase engagement, and identify upsell and cross-sell opportunities among existing enterprise customers
- Conferences & Events: Plan and manage the company’s presence at industry conferences, trade shows, and partner events to drive brand awareness and generate high-quality leads from enterprise accounts
- Content: Lead the development of high-quality, thought-leadership content tailored to enterprise clients, including white papers, case studies, blogs, webinars, and videos
- Team Leadership & Culture: Build and mentor a high-performing marketing team across geographies, fostering a culture of innovation, collaboration, and accountability
- Performance Marketing & Growth: Lead data-driven marketing efforts focused on driving direct revenue, customer acquisition, and long-term engagement
- Adaptability & Innovation: Thrive in a dynamic, fast-paced environment by embracing change and continuously innovating marketing practices to stay ahead of market trends
- Analytics and Optimization: Monitor, measure and report on the effectiveness of Enterprise marketing campaigns, continuously optimizing for ROI and customer acquisitions costs
- Ensure personal information of customers, employees, and other individuals the company conducts business with is processed and protected in line with applicable data privacy policies, privacy laws, and global best practices
Our take
As a continent, Africa has a fragmented payment system. Even though African countries had their own payment systems, none of these solutions could interoperate with each other and allow users to make and receive payments across international borders.
Flutterwave offers the solution, an Africa-wide payments infrastructure to connect all payment types in the continent and bring a single-use payment solution to any merchant or small business. It allows business owners to accept payments from customers anywhere.
In 2020, the company processed more than 80 million transactions (worth over $7 billion) across 17 African countries. When COVID-19 lockdowns hit brick-and-mortar businesses in Africa, Flutterwave was able to quickly set up digital storefronts for 20,000 users, in a free promotion they called “keeping the lights on”.
In 2021, Flutterwave collaborated with PayPal, allowing African merchants to accept payments across the continent from more than 300 million PayPal users. In 2023, its Engineering Mobility Program in collaboration with Capgemini in Bangalor aims to nurture the next generation of Indian tech workers, indicating Flutterwave's widening market scope.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
61% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2022
$250m
SERIES D
Mar 2021
$170m
SERIES C
Total funding: $475.3m
Company benefits
- Work from home opportunities
Company values
- We are customer focused
- We build trust capital
- We are loyal to one another
- We communicate respectfully
- We create and innovate
Company HQ
Fisherman's Wharf, San Francisco, CA
Articles
Leadership
Olugbenga Agboola
(CEO)After starting his career at PayPal, Olugbenga spent 4 years at Guaranty Trust Bank and another 5 at Standard Bank Nigeria. He used this experience to co-found Flutterwave in May 2016, serving since 2018 as CEO.
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