Senior Product Marketing Manager, Invoca
Google Ads
$127-160k
+ Bonus potential
More information about location
AI-powered conversation intelligence platform
Open for applications
AI-powered conversation intelligence platform
201-500 employees
Open for applications
$127-160k
+ Bonus potential
More information about location
201-500 employees
Company mission
To enable revenue teams to turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue.
Role
Who you are
- The ideal candidate is a Google Ads expert with experience doing product marketing for martech solutions for Google Ads or with hands-on experience managing Google Ads for large businesses looking for a move to product marketing
- Minimum 5 years of experience in product marketing for martech businesses that work with Google Ads or running Google Ads campaigns for large businesses
- Knowledge of AI, including how it is being used to power search and digital advertising
- Expert understanding and experience with the go-to-market process including pricing and packaging along with the overall release management of critical customer-facing features
- Ability to clearly communicate strategy and vision, while also being able to lead cross-functional go-to-market teams to execute launches and upselling motions
- Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives
- Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions
- Ability to think strategically and execute methodically
- Ability to thrive in a fast-paced environment where continuous innovation is desired
- History of teamwork and willingness to roll up one’s sleeves to get the job done
What the job involves
- The Invoca product marketing team is looking for a Google Ads fanatic to be our new Senior Product Marketing Manager and help lead go-to-market (GTM) strategy, messaging, and execution for our Google Ads solutions
- In this role, you will be a part of a highly upbeat, remote, and dynamic environment, working with a passionate team of product management, marketing, sales, and customer success leaders to drive adoption of Invoca’s solutions for search and digital advertising
- Drive business growth for Invoca’s solutions for Google Ads and digital marketing, including supporting customer acquisition and upselling
- Lead new product launches by working with cross-functional teams to develop and execute comprehensive go-to-market (GTM) plans and materials
- Document compelling, differentiated messaging and positioning statements to drive interest in and adoption of Invoca’s solutions
- Engage with our SEM and digital marketing customers to understand their needs and buying behaviors in order to help them achieve maximum value using Invoca
- Be the voice of the customer at Invoca so you can work with product management to develop differentiated product roadmaps
- Track and understand the competitive landscape and develop competitive positioning for Invoca’s offerings
- Partner with product management, marketing, sales, and customer success teams to develop content that support the demand gen and selling process, including first-call & upsell decks, sales collateral, playbooks, videos, blogs, and webinars
- Deliver compelling enablement training for Invoca’s GTM organization in support of product launches and to help Invoca capitalize on market trends
- Help position Invoca in the market by participating and presenting at relevant trade shows and events, engaging with analysts and press, and assisting with customer meetings
Our take
Invoca is an AI-powered call tracking and conversational analytics platform enabling marketing, sales, customer experience, and eCommerce teams to better understand and immediately act on information consumers share via conversations, revealing exactly which campaigns are performing and delivering high returns on investments.
The company is a market leader in AI-powered conversation intelligence, serving leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. It has continued to add new new capabilities throughout the years since its 2008 founding, to further help brands drive more efficient marketing, faster revenue growth, and better experiences in an increasingly challenging economy.
Through funding raised from several investment organisations, including Silver Lake Waterman and Kingfisher Investment Advisors, the startup has now been branded a Unicorn and is in a prime spot for further growth. Its priority has been to invest in product innovation through both organic development and acquisitions. Also, its recent arrival on Google Cloud Marketplace marks a milestone in the company's growing collaboration with Google, allowing joint customers to power more effective media strategies even more easily as they strive for revenue growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2022
$83m
SERIES F
Oct 2019
$56m
SERIES E
Total funding: $199.8m
Company benefits
- Paid Time Off - 20 days off for all full-time employees, plus 15 paid holidays, 10 days compassionate leave, 3 days volunteer time and more
- Medical, Dental and Vision Coverage
- Mental Well-being & Employee Assistance Program
- Paid Family/Medical Leave - up to six weeks 100% paid leave for baby bonding, adoption, and caring for family members, and up to twelve weeks 100% paid leave for one’s own medical leave
- Invacation (Sabbatical) - an additional week of PTO along with a bonus after seven years of service
- Wellness Subsidy - for gym membership, fitness classes, etc.
Company HQ
Santa Barbara Downtown, Santa Barbara, CA
Leadership
Colin Kelley
(Co-Founder & CTO)Previously worked as the CTO at CallWave and as a Software Architect at Unisys / Pulsepoint.
Rob Duva
(Co-Founder)Co-Founder of Fin & Field. Previously worked at CallWave in multiple roles, including Senior Product Manager and the Director of Customer Acquisitions.
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