Senior Product Manager, Bluecore
$157.8-205k
More information about location
AI powered customer insight technology
Job no longer available
AI powered customer insight technology
201-500 employees
Job no longer available
$157.8-205k
More information about location
201-500 employees
Company mission
To transform casual shoppers into lifelong loyal customers.
Role
Who you are
- Bachelor’s degree in Applied Mathematics, Engineering (Software, Computer, or Financial) or a related field, plus 5 years of experience performing market research and analysis
- Prior experience must include: 4 years of experience developing technical product strategy for data and analytics-based products; and 4 years of experience independently driving and managing complex technical products in the software industry
- Successful delivery of at least one product line to market required. Must successfully complete competency-based interview
What the job involves
- Build Bluecore’s multi-channel marketing audience segmentation platform, formulating AI/ML-based marketing segmentation strategy, and translating into technical product requirements
- Provide expertise on personalization-based segmentation systems and data quality and hygiene
- Serve in a cross-functional role, working closely with engineering, design, program management, marketing, sales, and legal teams
- Envision and execute business opportunities; articulate channel strategies and translate into product requirements
- Identify and describe engineering data platform needs; define and prioritize scaling needs as the company onboards new customers, grows existing customers, and expands internationally
- Ensure compliance with data regulations
- Lead partnership and client meetings, working directly with teams from the largest enterprise retailers and internet platforms (Facebook, Google) in the world
- Manage trade-offs between engineering level of effort and customer experiences
- Derive hypotheses, test with monitoring of data, organize into insights, and identify ways to improve efficiency
- Prioritize strategy for expansion of interfaces used to scale the audience segmentation platform
- Incorporate industry best practices in marketing and retail analytics
- Enable audience segment activation in preferred channels
Our take
Bluecore uses data gained from direct marketing like email, social media, site activity and combines that with machine learning to make better predictions about who might want to buy what. In turn this helps turn casual consumers into lifetime customers for its clients, predominantly large retailers such as Sephora, CVS, Teleflora and Tommy Hilfiger.
Competitors include Wunderkind, dotdigital Engagement Cloud, Salesforce Email Studio and ActiveCampaign.
The business proposition of Bluecore is widely valued by both the investment and retail communities thanks to its focus on predictable customer bases within an increasingly unpredictable market. After its unicorn-making Series E funding in 2021, Bluecore continues to reinvent how brands and retailers can engage with shoppers, helping drive the shift toward digital-first commerce. In 2024, Bluecore acquired AI shopping assistant platform alby, indicating Bluecore's efforts to remain at the technological forefront of its market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Aug 2021
$125m
SERIES E
May 2020
$50m
SERIES D
Total funding: $244.3m
Company benefits
- Highly competitive compensation package including salary and equity as well as the opportunity to work for one of the fastest growing marketing technology companies
- Comprehensive medical, dental, and vision insurance
- 401(k) plan
- Monthly discretionary reimbursement towards fitness, home office and/or Learning and Development opportunities
- Generous Parental Leave & flexible vacation policy
Leadership
Fayez Mohamood
(Co-Founder & CEO)Having studied for an MA, at Georgia Institute of Technology, they worked as a Microprocessor Design Engineer at AMD, before working in Software Development at The MathWorks for 3 years. They left their position as Head of Product at BigDoor Media in January 2013 to co-found Bluecore the following month.
Max Bennett
(Co-Founder & Chief Product Officer)They worked as a Derivatives Trader at Goldman Sachs for just under a year before working briefly as an Associate at Techstars. In 2013, they co-founded Bluecore, serving initially as CPO and since February 2021 as an Advisor.
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