Product Marketer, SalusPro
$125-150k
Safety management platform for the construction industry
Job no longer available
Safety management platform for the construction industry
21-100 employees
Job no longer available
$125-150k
21-100 employees
Company mission
To ease the transformation process, and show safety professionals and business leaders the cost-effective and time-saving benefits of digital.
Role
Who you are
- 5+ years of product marketing experience with market-facing roles
- Proficiency in productivity, collaboration, and CRM tools like Slack and Salesforce
- Strong presentation skills and excellent written communication
- Proven ROI-tracking abilities and exceptional people management skills
- Bachelor’s degree in business, marketing, or equivalent experience
- Ability to translate technical concepts into compelling, customer-focused communications
- Strong writing skills for sales and marketing content
- Proficiency in analytics to derive actionable insights
- Connecting marketing activities to business objectives
- Exceptional organizational and multitasking skills
- Results-oriented, data-savvy, with high-quality standards
- Strong interpersonal and influencing skills for collaborative teamwork
What the job involves
- Reporting to the VP of Marketing in Vancouver, the Product Marketer will serve as a dynamic bridge between product development, services, marketing, and sales
- You’ll lead messaging, positioning, and branding efforts, defining our product’s market presence and influencing demand and usage through strategic market research and innovative marketing programs
- Develop and execute a product marketing strategy to elevate our solutions in the market
- Champion product insights to shape the overall marketing strategy and advocate our product suite's value proposition
- Build detailed personas and deeply understand our markets to drive informed sales and marketing activities
- Create and maintain a competitor comparison matrix, using insights to inform new product development, pricing, and marketing strategies
- Craft product positioning and messaging leveraging customer research, driving go-to-market strategies aligned with sales and marketing teams
- Communicate new feature releases' vision and benefits to the team, developing sales tools to enhance the sales process
Our take
For the construction, mining and manufacturing industries, health and safety is crucial, but managing protocols can be tedious and inefficient. Salus solves that problem by providing managers with a connected, centralized safety solution.
Salus's technology automates inspection processes, and appeals to managers looking to replace ineffective pen-and-paper and PDF processes. The app improves compliance and decision-making, and is now trusted by both SMBs and enterprises around North America.
Salus's strength lies in the accessibility and effectiveness of its solution, which collects all health and safety processes into one place. A recent partnership with AuditSoft, that delivers safety and compliance auditing software, will help to streamline the audit process for Salus's clients, who will now benefit from automatic connection of their Salus system data to AuditSoft's auditing.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Dec 2023
$8m
SERIES A
Dec 2023
$2.6m
GRANT
Total funding: $10.8m
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Gabe Guetta
(CEO)Previously worked as Director Of Operations at Tros Construction.
Rob Clifford
(CTO)Previously worked as Software Engineer Project Lead at Delta Controls, and co-founded Calico Logic.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job