Senior Director of eCommerce, Magic Spoon
$190-210k
+ Equity + Bonus eligibility
More information about location
3 days a week in office (Tribeca, NY)
Healthy and tasty cereal for adults
Open for applications
Healthy and tasty cereal for adults
21-100 employees
Open for applications
$190-210k
+ Equity + Bonus eligibility
More information about location
3 days a week in office (Tribeca, NY)
21-100 employees
Company mission
To provide fun and delicious childlike cereal for grownups.
Role
Who you are
- 6-8+ years of DTC/eCommerce growth marketing experience, spanning both acquisition and retention, with a strong grasp of how DTC functions as a launch platform, insight engine, and loyalty driver within a broader omnichannel business
- Proven experience managing multimillion-dollar paid media budgets across multiple channels (Meta, TikTok, influencer, TV, and more), with an efficiency-first investment mindset
- Experience building and scaling an Amazon business, including sponsored ads, DSP, and BSR optimization
- Experience leading subscription programs, with a track record of building strong cohorts and maximizing LTV
- Track record managing growth marketing agencies and holding them to high performance standards
- Strong analytical skills with the ability to drive data-driven experimentation and translate results into clear decisions and executive-level updates
- 4+ years of people management experience
- Strong project management skills with comfort leading cross-functional initiatives
- Genuine enthusiasm for the food, wellness, and CPG space
What the job involves
- We're looking for a world-class Senior Director of eCommerce to own our online growth engine across DTC and Amazon. You'll set the strategy across our online channels, manage a high-performing team of growth marketers, and drive performance against ambitious revenue and efficiency targets
- We expect you to be a player-coach, rolling up your sleeves to help execute the strategies you set alongside your team to drive stellar results
- Own the eCommerce P&L across DTC and Amazon, working closely with channel leads to build a sustainable, scalable growth engine within efficiency guardrails
- Manage multimillion-dollar budgets across brand and performance media, with a goal of maximizing efficient spend
- Build a thriving Amazon business - capturing demand, growing category share, and strengthening our Best Seller Rankings and category leadership position
- Define and execute strategy across our growth marketing channels, including paid media, lifecycle and retention, web, influencer, affiliate, and emerging formats
- Lead our retention and subscription efforts in partnership with channel leads, building strategies that strengthen cohort performance and maximize LTV
- Collaborate with Creative, Brand, Operations, and Sales to ensure marketing campaigns and launches execute with excellence
- Work with the Innovation team to incubate and launch new products on DTC, and translate consumer insights into action for future launches
- Partner with Finance to develop a rigorous understanding of attribution and performance in service of revenue and ROAS goals
- Build a culture of rapid experimentation and innovation, including identifying, testing, and scaling new channels, media formats, and AI-powered workflows
- Lead and develop a best-in-class Growth Marketing team
Our take
Magic Spoon offers protein-based alternatives to popular cereal brands and has found early traction with its healthier cereals. It provides cereal flavors like Fruity, Cocoa, and Peanut Butter, but with better ingredients, zero added sugar, high protein, and low carbs, as well as gluten-free and keto-friendly options.
The cereal industry has been dominated by the same brand names since the 60s. Magic Spoon's different approach has chimed with Millennials, Gen-Z, and those looking for guilt-free comfort food. Strategic tie-ins with TikTok influencers and heavy spending on Facebook advertising allowed the new cereal brand to earn substantial profits.
With solid funding, Magic Spoon has expanded into brick-and-mortar stores, securing nearly 7,000 distribution deals by mid-2023. Competing in the massive breakfast cereal market alongside new challenges like OffLimits and Crispy Fantasy, as well as industry giants, Magic Spoon has the potential to become a household name if it can sustain its momentum.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$106.4m
SERIES B
Nov 2020
$9m
EARLY VC
Total funding: $126.5m
Company benefits
- 100% covered Health, Vision, Dental insurance
- Bonus eligibility
- 401(k)
- Generous parental leave
- Unlimited vacation
- Catered lunch in office
- Dog friendly office
- Unlimited cereal
Company HQ
Tribeca, New York, NY
Leadership
Gregory Sewitz
(Co-Founder)Previous Co-CEO of Exo, Science Editor for The College Hill Independent, and Contributing Writer for Men's Journal.
Gabi Lewis
(Co-Founder)Co-founder of EXO and Management Associate at Bridgewater Associates.
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