Content Marketing Associate, UpKeep

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field preferred
• 1–3 years of experience in content marketing, writing, or digital marketing
• Strong writing and video editing skills with a solid sense for storytelling
• Ability to create content across digital formats, including short-form video, blogs, and visual assets
• Familiarity with social media platforms and trends, especially short-form video and basic editing tools (e.g., CapCut)
• Comfortable using CMS platforms and applying basic SEO best practices
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously

Desirable

• The Content Marketing Associate will support the Marketing team by creating high-quality, engaging content that speaks to our community of maintenance and reliability professionals — and helps position UpKeep as the most trusted and cited source in the industry
• This individual will play a key role in executing our content strategy across multiple formats and channels — from blog posts and learning articles to customer stories, benchmarking guides, industry reports, and short-form video content. They’ll also help amplify UpKeep’s authority by repurposing insights from industry research, customer data, and community conversations into content that educates, inspires, and drives engagement
• If you love storytelling, have a passion for all things digital (written, visual, and video), and want to help shape a brand that leads its category, this role is for you
• Content Creation & Curation:
• Write, edit, and repurpose content for blogs, customer spotlights, learning center articles, benchmarking guides, industry reports, and other authority-building assets
• Assist in developing campaign-specific content aligned with product launches, events, and community partnerships
• Pull key takeaways from webinars, interviews, and reports to turn into high-performing short-form content
• Repurpose data and insights from UpKeep’s State of Maintenance Report and other research into digestible articles, infographics, and social snippets that strengthen our industry authority
• Video Editing & Digital Content:
• Edit and format short-form videos for TikTok, Instagram Reels, and YouTube Shorts
• Repurpose long-form videos into snackable clips for social and blog embeds
• Create engaging text overlays, captions, and highlight reels for multi-channel distribution
• Community & Brand Support:
• Capture and share customer stories that highlight their impact and expertise
• Collaborate with marketing teammates to ensure all content aligns with brand voice and style guidelines
• Contribute ideas for creative campaigns, community engagement, and new content formats
• Content Distribution & Publishing:
• Format and publish content in our CMS and ensure it’s optimized for readability and search
• Distribute and adapt content across other owned channels (social media, email, community platforms)
• Help amplify reach through strategic sharing, backlink outreach, and community engagement