Product Marketing Lead, Builder.io
$200-245k
+ Variable annual bonus & equity
Visual building no code platform
Be an early applicant
Visual building no code platform
101-200 employees
Be an early applicant
$200-245k
+ Variable annual bonus & equity
101-200 employees
Company mission
To enable teams of all sizes to drag and drop to create, test, and optimise lightning-fast digital experiences.
Role
Who you are
- Experience: 7+ years of experience producing content for B2B SaaS companies, with bonus points for experience in technically complex or developer-focused spaces
- Strategic Perspective: Experience defining category narratives, not just product messaging. Ability to simplify complexity without losing precision
- Analyst Engagement Experience: Experience briefing or working with industry analysts and understanding how enterprise technology categories are evaluated and defined
- Enterprise GTM Understanding: Deep understanding of enterprise buying cycles, multi-persona sales motions, and competitive differentiation
- Technical Fluency: Comfort engaging with engineering leaders and understanding modern frontend frameworks (React, Next.js, Vue), Git workflows, and AI-driven tooling
- Execution Discipline: You can move from positioning doc to launch plan to sales enablement without losing clarity or momentum
- Influence: Ability to build internal conviction around category-defining positioning, aligning Product, Engineering, and Revenue teams around a cohesive market story in a fast-moving environment
- The items above are a starting point for a conversation, not a hard list of requirements. If this role excites you, we hope you will apply
What the job involves
- Builder.io is seeking a Product Marketing Lead to define and scale how Builder is positioned, differentiated, and adopted in the market
- Builder is creating a new category at the intersection of AI, frontend engineering, and team productivity. AI product development is not just a feature set, it is a workflow transformation
- This role is responsible for ensuring that transformation is clearly understood by enterprise buyers, industry analysts, and the broader market
- As Product Marketing Lead, you will own Builder’s market narrative, product positioning, competitive strategy, and analyst engagement across Fusion and Publish — ensuring our product evolution translates into sustained market advantage
- You will work at the intersection of Product, Sales, Demand Generation, DevRel, and Leadership to turn product velocity into durable market authority
- This is not a feature marketing role. It is a strategic role focused on defining category language, shaping industry perception, enabling revenue teams, and ensuring Builder wins in competitive environments
- Define and continuously refine Builder’s positioning as the AI product development platform, establishing a clear, durable, and differentiated narrative in the market
- Translate Context, Collaboration, and Trust into compelling enterprise value aligned to executive priorities such as velocity, capital efficiency, governance, and risk reduction
- Shape category language and competitive positioning against AI IDEs, AI prototyping tools, autonomous agents, and headless CMS platforms
- Own Builder’s analyst relations strategy, including executive briefings and proactive engagement with firms such as Gartner and Forrester
- Lead go-to-market strategy for major product releases, partnering with Product on packaging, pricing, and value communication
- Develop persona-specific messaging for engineering leadership, platform/frontend leaders, design system owners, product stakeholders, and marketing teams
- Equip Sales and Field teams with strategic positioning frameworks, executive narratives, objection handling, and competitive intelligence that increases win rates in complex enterprise cycles
- Establish clear ROI and value articulation that demonstrates throughput gains and engineering capacity recovery across Fusion and Publish
- Conduct win/loss and competitive analysis to continuously refine differentiation and messaging
- Act as a strategic thought partner across Product, Sales, Demand Gen, Content, and DevRel to ensure narrative alignment during product and market evolution
- As a Product Marketing Lead at Builder.io, you will play a foundational role in shaping how a new category is defined and understood. Your work will directly influence executive conversations, enterprise adoption, and go-to-market success
- Impactful Work: Your positioning and go-to-market strategy will directly contribute to pipeline, executive conversations, and long-term brand authority
- Growth Opportunities: Work closely with experienced leaders across marketing, product, sales, and engineering while expanding your influence and skill set
- Collaborative Environment: Join a team that values clear thinking, speed, and meaningful cross-functional collaboration
- Shared Success: As a shareholder, you will have a personal stake in Builder.io’s growth and success
- This role offers a unique opportunity to make a lasting impact while working in one of the fastest-moving areas of software today
Our take
All businesses, especially within commerce, rely on the constant evolution of marketing, content and visuals. Builder.io is a no-code platform for digital storefronts. The company is on a mission to make customers' lives easier by doing all of the coding work for them and providing an intuitive platform to design and publish content.
The key message from Builder.io is that anyone can be involved in the creation process, and those not equipped with all the skills shouldn’t have to miss out because of the complexities that go on behind the scenes. The company is home to a team of “Builders” who support the ongoing development of the Builder.io Platform, one that has drag and drop functionality and is easily integrated with customer software like Shopify.
Having received $20 million in funding in 2024, bringing their total to over $40 million, the company has created a really well-established platform and has managed to acquire a strong client base. It’ll be interesting to see how the company scales with new features and ventures, such as its AI agent for product, design and code - Fusion 1.0 - released in late 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2024
$20m
EARLY VC
Oct 2021
$14m
SERIES A
Total funding: $37.3m
Company benefits
- Unlimited time off. 3 weeks is the minimum that we will ask you to take each year
- Quarterly mental health days. We shut down the whole operation 4 times a year to give our team a chance to rest and recharge
- Paid parental leave. 12 weeks of full pay for the birth and care of a newborn child, or for the placement of a child for adoption or foster care
- $500 home office reimbursement. Help get what you need to be comfortable working in a digital-first environment
- $500 annual learning & development budget. Feel supported and empowered to continue developing your skills
- Co-working space reimbursement. Work from any WeWork at anytime with an All Access pass, or reimburse up to $299/month at another local co-working space
- Health Insurance. 100% employer-paid premiums for medical, dental, and vision insurance for employees, and 50% covered for eligible dependents
- Additional Insurance. Builder covers your life insurance, short- and long-term disability, and you'll have access to supplemental benefits like accident and critical illness insurance
- 401k. Contribute to your financial future through our Guideline plan
- Real equity. We have a four year vesting schedule with a one year cliff. We also have a ten (10!!) year exercise window 🤯 (yeah, we're pretty stoked about it!)
Company HQ
SoMa, San Francisco, CA
Leadership
Steve Sewell
(Co-Founder & CEO)Previously CEO and Founder of Qanvis, Head of Product Development at PICT and Engineering Manager at ShopStyle, Inc.
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