Head of Product Marketing and Growth, Kraken
Kraken Pro
$195-323k
+ Equity + Bonus. Salary is benchmarked based on US rates and may vary depending on the location
Cryptocurrency exchange
Open for applications
Cryptocurrency exchange
501-1000 employees
Open for applications
$195-323k
+ Equity + Bonus. Salary is benchmarked based on US rates and may vary depending on the location
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- The equivalent of 10+ years of product marketing experience in a high growth, dynamic and innovative business preferably in the Crypto or fintech sector
- An advocate for putting the customer first and developing a customer-centric attitude across all lines of business
- Has been integral in new product and/or features development using customer and data insights
- Deep experience with advanced trading products including margin, derivatives and equities
- You have proven project management skills, are a strategic thinker and a data-driven decision-maker; at the same time you are hands-on and love to be in the trenches with your team
- Demonstrable experience in creating and implementing appropriate product vision and messaging in response to detailed market and product analysis
- Proven experience launching new products and nurturing continued growth whilst being sympathetic to the priorities and challenges of other departments and their strategies
- Strong tolerance for ambiguity; ability to focus and execute in a changing environment; ability to make things happen
- Strong ability to influence and work cross-functionally and lead across functional teams
- Excellent verbal and written communication skills in multiple channels: Slack, email, 1:1, large group settings, and others
- Crypto-native - you are passionate and deep in to the world of Crypto
- Proven ability to excite and lead a team into action. A leader focused on creating a great employee experience for each team member, driving their development, and setting them up for success
What the job involves
- The Kraken Pro Product Marketing team at Kraken drives the success of our flagship advanced trading platform by crafting strategies that resonate with professional traders
- Focusing on all advanced trading including spot, margin trading, derivatives and equities, they collaborate with product leaders and analysts to drive the global growth of Kraken Pro
- Develop the Kraken Pro product vision and roadmap: with input from teams across the organization, define our product vision and roadmap to help focus the organization on what will deliver the most value to our customers
- Execute new product launches: define product-market fit, positioning, pricing, etc. for new products and services collaborating with internal teams to ensure readiness and exceed launch KPIs
- Improve our existing portfolio within Kraken Pro: Evaluate our market fit and positioning for our existing products to find opportunities for improvement. Regularly monitor key product KPIs and execute merchandising or feature changes to continually improve our portfolio
- Articulate product value: Create go-to-market plans with compelling product and complementary product packaging narrative and value proposition designed to maximize awareness and increase product adoption, that will be communicated into target markets, and industry stakeholders
- Deliver sales enablement: collaborate with Sales, Marketing and the Client Solutions teams to define a sales enablement plan that ensures sales readiness for launch; lead key messaging and deliver solution marketing (e.g. sales process mapping, emails, decks, collateral, playbooks, social selling tools, other tools as needed)
- Ecosystem: grow Kraken’s global ecosystem to drive adoption and scale customer acquisition, expansion, and success
- Be an expert on customers, products and markets: stay in front of market trends and competitive positioning; incorporate relevant data to drive ongoing analysis of the market, customers and products
- Be customer-obsessed: lead and prioritize discovering the needs of our customers through focus groups and customer panels and leverage that research to refine, iterate and innovate on our product merchandising
- Be an inspirational and energizing leader to a dedicated and committed team of Product Marketers that want to drive innovation and engagement, as well as their own career development
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company HQ
Financial District, San Francisco, CA
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
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