Head of Product Marketing and Growth, Kraken
Kraken Pro
$195-323k
+ Equity + Bonus. Salary is benchmarked based on US rates and may vary depending on the location
Cryptocurrency exchange
Job no longer available
Cryptocurrency exchange
501-1000 employees
Job no longer available
$195-323k
+ Equity + Bonus. Salary is benchmarked based on US rates and may vary depending on the location
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- The equivalent of 10+ years of product marketing experience in a high growth, dynamic and innovative business preferably in the Crypto or fintech sector
- An advocate for putting the customer first and developing a customer-centric attitude across all lines of business
- Has been integral in new product and/or features development using customer and data insights
- Deep experience with advanced trading products including margin, derivatives and equities
- You have proven project management skills, are a strategic thinker and a data-driven decision-maker; at the same time you are hands-on and love to be in the trenches with your team
- Demonstrable experience in creating and implementing appropriate product vision and messaging in response to detailed market and product analysis
- Proven experience launching new products and nurturing continued growth whilst being sympathetic to the priorities and challenges of other departments and their strategies
- Strong tolerance for ambiguity; ability to focus and execute in a changing environment; ability to make things happen
- Strong ability to influence and work cross-functionally and lead across functional teams
- Excellent verbal and written communication skills in multiple channels: Slack, email, 1:1, large group settings, and others
- Crypto-native - you are passionate and deep in to the world of Crypto
- Proven ability to excite and lead a team into action. A leader focused on creating a great employee experience for each team member, driving their development, and setting them up for success
What the job involves
- The Kraken Pro Product Marketing team at Kraken drives the success of our flagship advanced trading platform by crafting strategies that resonate with professional traders
- Focusing on all advanced trading including spot, margin trading, derivatives and equities, they collaborate with product leaders and analysts to drive the global growth of Kraken Pro
- Develop the Kraken Pro product vision and roadmap: with input from teams across the organization, define our product vision and roadmap to help focus the organization on what will deliver the most value to our customers
- Execute new product launches: define product-market fit, positioning, pricing, etc. for new products and services collaborating with internal teams to ensure readiness and exceed launch KPIs
- Improve our existing portfolio within Kraken Pro: Evaluate our market fit and positioning for our existing products to find opportunities for improvement. Regularly monitor key product KPIs and execute merchandising or feature changes to continually improve our portfolio
- Articulate product value: Create go-to-market plans with compelling product and complementary product packaging narrative and value proposition designed to maximize awareness and increase product adoption, that will be communicated into target markets, and industry stakeholders
- Deliver sales enablement: collaborate with Sales, Marketing and the Client Solutions teams to define a sales enablement plan that ensures sales readiness for launch; lead key messaging and deliver solution marketing (e.g. sales process mapping, emails, decks, collateral, playbooks, social selling tools, other tools as needed)
- Ecosystem: grow Kraken’s global ecosystem to drive adoption and scale customer acquisition, expansion, and success
- Be an expert on customers, products and markets: stay in front of market trends and competitive positioning; incorporate relevant data to drive ongoing analysis of the market, customers and products
- Be customer-obsessed: lead and prioritize discovering the needs of our customers through focus groups and customer panels and leverage that research to refine, iterate and innovate on our product merchandising
- Be an inspirational and energizing leader to a dedicated and committed team of Product Marketers that want to drive innovation and engagement, as well as their own career development
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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