Product Marketing Lead, Miro
$186.4-233k
+ Equity package
2-5 days a week in office
Visual workspace for innovation.
Be an early applicant
Visual workspace for innovation.
1001+ employees
Be an early applicant
$186.4-233k
+ Equity package
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing.
Role
Who you are
- 6+ years of product marketing/generalist marketing experience with proven success launching new products or entering new market categories, preferably in enterprise SaaS environments with both PLG and Sales-led go to market motions
- Entrepreneurial track record of building marketing strategies from zero to one, with evidence of taking ownership beyond assigned scope and driving initiatives through obstacles
- T-shaped marketing skills combining deep product marketing expertise (positioning, messaging, competitive intelligence) with broad understanding of demand generation, sales enablement, and customer lifecycle marketing
- Multi-product or platform experience with enterprise software, particularly in productivity, collaboration, or work management solutions
What the job involves
- We're seeking an exceptional Group Product Marketing Manager to lead product marketing for one or more of Miro's emerging product portfolio
- This role requires an entrepreneurial mindset and the drive to build comprehensive product marketing strategies from the ground up for new products
- You'll combine deep product marketing expertise with broad cross-functional capabilities to position new offerings for market success, working cross functionally and directly with customers to create compelling value propositions and marketing plans that align with Miro's platform and multiproduct strategy
- This role offers the chance to shape Miro's expansion into new market categories, work directly with senior leadership on strategic initiatives, and build scalable approaches that will guide future product category expansions
- You'll have autonomy to experiment while contributing signficantly to the company's next phase of evolution
- Drive market discovery and customer understanding through deep curiosity and investigative research, uncovering insights about target personas, their underlying motivations, pain points, buying processes, and customer journeys
- Develop differentiated positioning and messaging that connect product capabilities to customer outcomes, leveraging creative thinking to find unique angles that set our solutions apart from competitive alternatives
- Build comprehensive go-to-market strategies with an end-to-end perspective, connecting work across product discovery, development, campaign and launch execution, demand generation, and sales enablement while optimizing for system-wide impact
- Go from 0 to 1 to scaled launches as products and product-market fit matures, balancing innovative approaches with proven methodologies to accelerate time-to-market and ensure consistent execution
- Influence cross-functional alignment without formal authority, driving decisions across product, engineering, sales, marketing, and customer success teams through compelling storytelling and data-driven insights
- Establish thought leadership and market credibility by collaborating with marketing teams to develop content strategies and campaigns that position Miro as an innovator in new market categories
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 35 million users and is trusted by enterprises such as VMware, Zendesk and Frog. As part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company benefits
- Excellent Medical, Dental + Vision health benefits
- 401k matching + Stock options
- Free lunches + Office snacks
- Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members
- Distributed team across offices globally
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(CEO)Prior to Miro, they founded Vitamin Group specialising in digital technologies and multimedia projects.
Oleg Shardin
(Board Member)They have a Master's degree in Strategic Management. They founded the Vitamin Group in 2005 prior to founding Miro. Initially served as COO for Miro.
Salary benchmarks
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