Marketing Director, Seqera Labs

• You are a hands-on marketing leader with deep demand generation and account nurturing experience, who thrives in a sales-led, growth-stage environment focused on measurable outcomes and ARR
• You have 8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts
• You have direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and you are comfortable being accountable for shared revenue outcomes
• You have deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis
• You understand how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts
• You are comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together
• You are analytical and outcome-oriented. You care about pipeline, revenue impact, CAC, and payback, not vanity metrics
• You communicate clearly and confidently with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next
• You enjoy being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution
• Don’t meet every single requirement? At Seqera, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role and your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles

Desirable

• We are seeking a Director of Marketing to lead and scale Seqera’s demand generation and deal support engine as we enter our next stage of growth
• This is a player–coach role for a hands-on marketing leader who thrives in a growth-stage environment
• You will work closely with Sales, RevOps, Product, and Customer Experience teams to define how marketing drives growth at Seqera. This is not a “set strategy and delegate” role. We are looking for someone who enjoys rolling up their sleeves, testing ideas and iterating quickly, learning from data, and continuously improving how we go-to-market
• You will own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes
• Own demand generation and pipeline impact
• Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+)
• Be a player–coach
• Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team
• Build and scale the demand engine
• Design repeatable, multi-channel programs that compound over time. Balance short-term pipeline needs with long-term growth investments
• Optimize website and email programs
• Lead website strategy, conversion rate optimization, and user experience improvements. Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities
• Own events as a core demand channel
• Plan and execute an integrated events strategy including field events, industry conferences, and owned events and connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales
• Partner closely with Sales and RevOps
• Align on ICPs, funnel definitions, handoffs, and forecasting. Run funnel health reviews and continuously improve deal velocity and conversion
• Leverage product and community strengths
• Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact
• Be data-driven and decisive
• Own dashboards, pipeline forecasting, and performance reviews. Make decisions with imperfect data, test quickly, and iterate based on results
• Contribute to marketing culture at Seqera
• Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function