Marketing Analytics Manager, Nutrafol
$120-135k
+ Quarterly Bonus Program
Natural products to improve hair growth
Be an early applicant
Natural products to improve hair growth
201-500 employees
Be an early applicant
$120-135k
+ Quarterly Bonus Program
201-500 employees
Company mission
To help people grow into their best selves through whole-body health.
Role
Who you are
- We are seeking a highly motivated, and experienced Manager, Marketing Analytics to join our dynamic team
- The ideal candidate will have a passion for solving data problems, and assisting business stakeholders with strategy for improving customer retention
- Bachelor’s degree in Statistics, Mathematics, Computer Science, or a related quantitative field, or relevant business experience
- 5+ years of experience in analytics, customer insights, or related fields within an eCommerce environment
- Strong SQL skills – ability to write and optimize complex queries, work with large datasets, and support ETL processes
- Strong business acumen with the ability to translate data into strategic recommendations
- Excellent communication skills with the ability to explain complex concepts and findings to both technical and non-technical stakeholders
- Ability to work effectively in a collaborative team environment and manage multiple priorities
- Experience with statistical analysis and A/B testing methodologies
Desirable
- Master’s level degree in Business or quantitative field
- Strong proficiency in statistical analysis tools and programming languages such as Python or R
- Experience with machine learning techniques
- Experience with big data technologies (e.g., Snowflake, BigQuery, Databricks) is a plus
- Experience working with data engineering teams to put analytics models and queries into production
What the job involves
- As an advanced data analyst, you will play a crucial role in supporting the customer retention team to improve decision making today to drive improved performance tomorrow
- Leverage SQL and other analytics tools to extract, analyze, and interpret customer data, providing actionable insights to improve business performance
- Develop and refine customer segmentation models to drive personalized marketing, customer retention, and engagement strategies
- Track and report on key customer metrics, including churn, retention rate, and lifetime value
- Work closely with the Customer Engagement team to analyze customer interactions, measure campaign effectiveness, and refine engagement strategies
- Work with BI team to build and maintain a suite of dashboards (e.g., Tableau, Power BI, Looker) to inform decision making on the customer team
- Design rigorous A/B tests to measure the impact of marketing and product initiatives. Give recommendations
- Work closely with Data Engineering to develop, test, and deploy analytics code in a scalable and production-ready framework. Ensure analytics workflows are optimized for performance and automation
- Ensure data accuracy, consistency, and adherence to best practices in data management, documentation, and reporting
Our take
Nutrafol develops and sells natural, drug-free oral supplements, serums, and treatment plans to support hair growth in men and women. The company, which has been around since 2014 and is endorsed by a number of medical professionals, is a leader in the natural hair growth supplement niche.
It’s easy to see why Nutrafol’s products would prove popular. Hair loss and thinning affects around 80% of men, and around half of women at some part of their lives. For many, the greatest impact is on self confidence, and inevitably mental wellbeing. The fact then, that so many mainstream hair loss treatments have side effects that also impair mental health, is far from ideal.
Existing investor Unilever acquired a majority stake in the company in 2022, which will vastly extend its reach across the globe. With the health & wellness supplements industry only becoming more accepted in the mainstream, and with Unilever’s backing, a period of significant growth could be in store for Nutrafol.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Apr 2019
$35m
SERIES B
Total funding: $35m
Company benefits
- Fully remote work experience, including a one-time allowance for home office setup
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with 50% match
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly work from home stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Virtual happy hours, yoga, and meditation sessions throughout the year
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
Company HQ
Midtown South, New York, NY
Leadership
Giorgos Tsetis C.E
(Chairman & Co-Founder)Certified engineer who ran GTS Consulting between 2008 and 2014, before launching Nutrafol in a bid to find a natural, side-effect-free hair thinning treatment.
Roland Peralta
(CIO, CPO & Co-Founder)Fashion & health entrepreneur who served as Chief Logistics Officer at Julien Farel Anti-Aging Haircare before co-founding Nutrafol.
Sophia Kogan, MD
(Chief Medical Officer & Co-Founder)Gained a medical degree from SUNY Downstate Medical Center, and completed a research fellowship in pediatric dermatology before co-founding Nutrafol.
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