Growth Marketing Manager, eko
+ Stock Options
Interactive experiences for customer engagement
Job no longer available
Interactive experiences for customer engagement
201-500 employees
Job no longer available
+ Stock Options
201-500 employees
Company mission
To bring the art of storytelling closer to the human experience through the power of choice.
Role
Who you are
- 3+ years of direct, hands-on experience running successful paid campaigns across platforms like LinkedIn, Instagram, and Google Ads, with a specific focus on PPC
- Experience in B2B marketing with a focus on lead generation, preferably with e-commerce experience, targeting SMB and enterprise brands
- Strong analytical skills with experience in A/B testing and performance optimization
- Ability to think strategically while executing campaigns
- Excellent communication skills and a collaborative mindset
- Ability to work in a dynamic and changing environment
What the job involves
- As we embark on our next phase of expansion, we are seeking a dynamic Growth Marketing Manager who thrives in dynamic, "figure-it-out-as-we-go" environments
- You will drive our lead generation through paid campaigns and help us grow
- This role is a unique opportunity to have a massive impact on our go-to-market (GTM) strategy
- Lead Generation: Plan, execute, and optimize paid campaigns across social media (LinkedIn, Instagram), Google Ads, and other digital platforms to drive high-quality leads
- Performance Optimization: Monitor and analyze campaign performance, using data-driven insights to optimize targeting, bidding, and ad creatives for maximum ROI
- PPC Management: Take a hands-on approach to managing pay-per-click (PPC) campaigns, ensuring they are efficient, targeted, and delivering strong ROI
- Budget Management: Manage budgets for paid media campaigns, ensuring efficient allocation of resources and tracking expenditures
- Campaign Strategy & Execution: Build and manage end-to-end campaigns with a hands-on approach, ensuring alignment with business objectives
- Market Research: Stay updated on industry trends, competitor strategies, and emerging digital marketing technologies to maintain a competitive edge
- A/B Testing: Conduct A/B tests to optimize performance and improve conversion rates
- Analytics & Reporting: Analyze campaign data to track performance, identify trends, and make data-driven decisions for future growth
- Collaboration:Work closely with the creative team to develop engaging ad copy and visuals that align with brand messaging and resonate with target audiences
Our take
Usually, when you watch a movie or any form of video entertainment, there is a fixed predetermined storyline. Eko has developed an interactive platform that provides choice-driven video entertainment. It enables viewers to choose how the plot will continue.
The company, previously called Interlude, was founded in 2009 by three musicians. They started with the idea of making interactive music videos. In 2018, the company partnered with Walmart to bring interactive content to their shopping experience, in order to compete with Amazon.
Eko has raised impressive funding, as well as a $250 million deal with Walmart. Despite its recognition and success, it has struggled to find a profitable business model. This will remain a challenge, but with companies keen to personalize more specific consumer experiences, Eko's AI is likely to stay in demand.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Mar 2018
$5m
SERIES A
Dec 2015
$18.2m
SERIES C
Total funding: $41.5m
Company benefits
- Equal opportunity employer
- Work from home opportunities
Company HQ
Gramercy Park, New York, NY
Leadership
Yoni Bloch
(CEO & Co-Founder)Having studied at Ben Gurion University and worked as a Deputy Branch Manager at McDonalds as a student alongside being a lifelong musician, Yoni founded eko in 2009. He has served as CEO ever since 2016.
Tal Zubalsky
(CPO & Co-Founder)Previously the Creative Director and Co-Founder of Lionite LTD, Illustrator and Storyboard Artist at McCann Erickson Israel and Co-Founder and Animator at the Piano Piano Animation Studio.
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