Email Marketing Specialist, AirDNA

• 3 years of experience in a relevant role
• Clear and effective communication skills - instead of communicating the “what,” you can articulate the “why it matters.”
• An intuitive understanding of what makes a great email, from design and copy to audience segmentation and user behavior
• A drive to optimize everything and a high bar standard for excellence
• You’re a writer at heart - you write email copy that’s engaging, compelling, and succinct and are satisfied with nothing less
• A history of executing email campaigns that deliver end results, not just opens and clicks
• Strong project management skills - the ability to plan email campaigns ahead of time to ensure the right resources are available to deliver the final result
• Knowledge of email best practices including, subject lines, messaging, segmentation, list management, deliverability, privacy laws, and CAN-SPAM laws
• Experience using an email automation and CRM platform (Hubspot, Marketo, Mailchimp, etc.)
• Experience with marketing analytics tools (Google Analytics, Hubspot, Adobe, etc.)

Desirable

• The Email Marketing Specialist plays a crucial role in the AirDNA brand experience as the most direct line of communication with our users. This role requires partnership with the marketing and product teams to develop a deep understanding of our customers' needs and pain points before purchase, as well as knowledge of our users' goals and blockers post-purchase during product adoption
• This individual has direct influence over our users’ actions and should be prepared to use multiple effective email communication strategies to reach our business objectives
• Plan, implement, and optimize all email marketing campaigns, from creating a strategy based on an identified need to reporting on how that campaign made an impact
• Ensure alignment of all email marketing with larger content strategy to support a cohesive user experience
• Concept and write all marketing email copy, from marketing blasts to product notifications
• Drive user engagement, product adoption, and customer purchases through engaging and delightful email campaigns
• Collaborate with other members of the marketing and design team to contribute to the larger marketing strategy
• Partner with the internal creative team to set up A/B tests for design and messaging concepts
• Collaborate with product marketing team to build out email campaigns for product launches to drive usage and registrations
• Report regularly on the success of email initiatives