Lead Brand Designer, Cleo AI
$130-160k
Salary range applies to the US only and may vary in other locations. Plus equity
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
$130-160k
Salary range applies to the US only and may vary in other locations. Plus equity
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- You have a deep understanding of design systems and cohesive branding, but what sets you apart is your passion for creative storytelling - we want a craftsperson obsessed with the “Why”
- Studio experience from renowned agencies such as Collins, Uncommon, JKR, Pentagram, or hands-on experience at small, high-impact studios
- Proven track record of building and maintaining trend-leading brands
- A growth mindset with a curiosity to learn, iterate, and improve continuously
- Comfort with a DIY, roll-up-your-sleeves culture while maintaining high design standards
- User-obsessed approach, ensuring design decisions are informed by audience needs
- Ability to lead by example, elevating the design output of the entire team
- Fluent in the language of product design, bridging brand and product experiences seamlessly
What the job involves
- We’re seeking a Lead Brand Designer to elevate our brand across every touchpoint ✨ In this role, you’ll be responsible for refining and expanding our brand guidelines while ensuring their seamless implementation across 360° experiences
- Collaboration is at the heart of this role as you will work closely with Art Directors and other creative partners, contributing your expertise, and helping shape a brand that resonates consistently and meaningfully
- Develop and maintain comprehensive brand guidelines to ensure consistency across all touchpoints
- Define and evolve the brand identity, ensuring it reflects our vision and values
- Lead graphic design initiatives across digital and physical channels
- Oversee type design, ensuring typography supports the brand’s voice and storytelling
- Collaborate with motion designers on motion graphics and animation
- Conceptualise and execute campaign design that engages and inspires audiences
- Build immersive brand worlds that elevate the overall experience
- Shape the UX vision to align with brand principles across products
- Support product launches with cohesive design systems and assets
- Drive web design projects, ensuring visually compelling and functional experiences
- Lead digital editorial design, including content layouts and visual storytelling
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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