Field Marketing Manager, Appian
Financial Services & Insurance
5 days a week in office
Low-code software development platform
Be an early applicant
Low-code software development platform
1001+ employees
Be an early applicant
5 days a week in office
1001+ employees
Company mission
To simplify what it takes to turn great ideas into powerful business applications that deliver significant value.
Role
Who you are
- This role requires a good understanding of marketing best practices and trends, plus the ability to be hands-on whenever necessary to get work done
- Bachelor’s degree in Marketing, Business Administration, or related field
- Minimum of 4-6 years of experience in B2B marketing, with a focus on demand generation, preferably in the enterprise software or technology industry
- Proven track record of successfully developing and executing demand generation strategies that drive pipeline growth and revenue expansion within the Financial Services industry
- Account Based Marketing experience
- Strong personal and cross-functional team leadership skills
- Good analytical abilities, with proficiency in marketing analytics tools and platforms to track and measure campaign performance
- Excellent communication, collaboration, and stakeholder management skills
- Strategic thinker with the ability to translate market insights into actionable marketing plans
- Self-motivated and results-oriented, with a passion for driving business impact and exceeding targets
What the job involves
- As the Field Marketing Manager for Financial Services & Insurance in Northern Europe at Appian, you will lead demand generation initiatives targeting the Financial Services and Insurance sectors across the region
- Reporting to the Director of Marketing for Northern Europe, your role will focus on driving growth through strategic planning, execution, and optimisation of industry-wide and account-based marketing campaigns
- Your efforts will aim to generate demand, expand market share, and strengthen engagement within key industries and priority accounts in the region
- You will be results driven and will work in close collaboration with the extended Appian Marketing team, plus other departmental stakeholders to ensure that Marketing efforts align with overall business objectives
- Develop and execute comprehensive demand generation programs tailored to the key industries and priority accounts within the region, aligned with overall business objectives and revenue targets
- Create and implement account specific marketing plans in collaboration with account teams
- Lead campaign execution across various channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts
- Collaborate closely with sales leadership to ensure alignment between marketing and sales initiatives, optimize lead management processes, and drive revenue growth
- Utilize data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimize marketing programs for maximum impact and efficiency
- Help Identify and prioritize key buying personas, and target accounts to customise messaging and content for maximum relevance and engagement
- Partner with cross-functional teams, including SDRs, Partner Marketing, Digital Marketing, PR & Comms and Customer Marketing to combine integrated marketing efforts in the best way possible
- Stay abreast of industry trends, competitive landscape, and customer insights to inform marketing strategies and identify new opportunities for growth
Salary benchmarks
Our take
Appian provides a way for companies to build their own software on the cloud, joining giants of the likes of Salesforce, ServiceNow, IBM and Oracle in the Platform-as-a-Service (PaaS) business.
The company differentiates itself by providing a low-code platform, where people with little or no coding experience could also build customised applications in a predominantly drag-and-drop interface.
Along with the tide of digital transformation, companies are increasingly looking for software solutions that are not available off the shelf from say Microsoft to manage their business cases. This has given rise to a $100 billion a year market that Appian hopes to capitalise on by making it easier for companies to create their own unique software applications.
Given the surge in popularity of Artificial Intelligence, Applian's platform has also been integrated with some of the major cloud cognitive and machine learning platforms such as Google Cloud Platform, Amazon Web Services and Microsoft Azure, whilst it recently partnered with DISYS to improve performance across critical business processes.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2014
$38m
SERIES B
Jul 2008
$10m
SERIES A
Total funding: $48m
Company HQ
Tysons, VA
Additional info
- Raised £60M from IPO on 25 May 2017
Leadership
Matt Calkins
(CEO)Previously Director of Enterprise Product Group at business intelligence company MicroStrategy before co-founding Appian.
Michael Beckley
(CTO & Founder)Started his career working in Product Management at MicroStrategy
Bob Kramer
(General Manager)Previously worked as a consultant at MicroStrategy after graduating from University of Pennsylvania.
Marc Wilson
(Chief Partner Officer)Previously worked as a consultant at Boston Pacific after graduating from Dartmouth College.
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