Paid Media Marketing Manager, The Honest Company
Brand
$104-142k
Natural baby and beauty products
Job no longer available
Natural baby and beauty products
201-500 employees
Job no longer available
$104-142k
201-500 employees
Company mission
To empower people to live happy, healthy lives.
Role
Who you are
- Data-driven. You’re all about maximizing efficiency while maintaining a high ROAS
- A content queen or king! You’re constantly coming up with new ad ideas to test & iterate on
- Highly organized and methodical. You have a keen eye for detail
- Results oriented. Your problem-solving skills are unparalleled and you love to exceed goals
- Self-directed and fast-moving. You’re known to operate with passion, urgency, focus, and discipline
- A team player with a positive attitude. You’re comfortable working independently as well as influencing cross-functional teams
- Adaptable and ambitious. You will enthusiastically take on other assignments as needed to support your team
- Bachelor's degree
- 5+ years of experience in relevant fields (growth, performance and/or digital marketing) for an e-commerce or CPG company
- Proven track record of running full funnel media campaigns to generate awareness, increase traffic and drive conversion
- Deep knowledge of industry trends, platform trends and competitive positioning
- Comfortable in Google Analytics and Tableau
- Experience with Facebook Ads Manager, TikTok Ads Manager and Google Ads
What the job involves
- The Honest Company has kicked off a search for a Paid Media Marketing Manager, Brand to support our Paid Media Team!
- In this role, you’ll assist with day-to-day campaign strategy & optimization across the Honest baby + adult portfolios to drive traffic and customer acquisition across our media channels
- This person will execute innovative content strategies to reach our customers where they’re consuming media, while supporting campaign objectives, strategies and KPIs
- If you know what types of ads will create thumb-stopping content, this role is for you!
- Develop ads across all paid media channels (inclusive of, but not limited to Streaming, Paid Social, OLV, Content Partnerships, Display, Paid Search & Affiliate) to hit a range of KPIs from upper-funnel brand awareness and demand generation to DR customer acquisition, all optimized to maximize media efficiency
- Lead ongoing testing and optimization across channels (paid search copy, image assets, video content, audience segmentation, landing pages, etc.) and manage internal feedback loop
- Partner with cross-functional teams to develop strategies and campaigns that drive profitable sales and revenue across our brand and retail channels
- Assist with yearly and quarterly budget planning to develop the right media strategy that will drive optimal growth for Honest
- Work collaboratively with internal teams to request, compile and create assets for all areas of the funnel
- Ensure the timely communication of sales, promotions, campaign launches and business objectives to external agencies
- Research and develop content that is relevant, on-trend and that will generate high engagement and CTR
- Work with our affiliate agency to develop and execute new tests, partners and strategies to grow channel while maintaining ROI
- Ideate and shoot UGC-style content for paid social campaigns when necessary
Our take
Honest sells clean, sustainable, well-designed products with a focus on health, wellness and the mother and baby market. Driven by a responsibility to people and the planet - and responding to consumer calls for sustainability - the company champions diverse, inclusive and ethical practices such as label transparency and 100% recycled packaging.
Although the company has seen successes, and went public in 2021, it also experienced a slew of class action lawsuits over potentially harmful ingredients, in strange and stark contrast to the safe products it intended to sell. Many of its offerings have since been reformulated, and the company itself has restructured its strategy, seeming to put it back on good footing despite the rocky road at its back.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2018
$200m
GROWTH EQUITY VC
Oct 2017
$75m
SERIES E
Total funding: $503m
Company benefits
- Comprehensive health and wellness coverage
- 401k with company match
- Wellness incentives including a monthly fitness reimbursement and onsite fitness classes, options for education reimbursement, and a discount on all products
- Generous and flexible vacation policy
- Generous maternity and paternity leave
- We love the furry kids too and offer pet insurance so your companions are well taken care of
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Jessica Alba
(Founder)Beyond their acting career, they are a New York Times bestselling author, and advocate and were awarded Entrepreneur of the Year in the Webby Awards in 2016 and the Grace Kelly Award in 2015.
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