Product Marketing Manager, Choco
Enabling a sustainable food system
Job no longer available
Enabling a sustainable food system
201-500 employees
Job no longer available
201-500 employees
Company mission
Choco's mission is to lead a change in one of the oldest industries on the planet.
Role
Who you are
- Success in this role requires a data-driven, customer-obsessed, and execution-focused marketer who thrives in a fast-paced, high-growth environment
- 7+ years of experience in product marketing, ideally in SaaS, food tech, B2B, or a related industry
- Strong understanding of product positioning, messaging, and storytelling
- Experience developing GTM strategies and launching successful products
- Ability to analyze market trends, customer feedback, and competitive insights
- Excellent communication, presentation, and stakeholder management skills
- Hands-on experience with sales enablement and content creation
- Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously
- Knowledge of marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics, etc.)
- A deep understanding & fluency of the English language, with the ability to leverage tone, nuance, and wordplay effectively across different contexts
Desirable
- Experience in food tech, supply chain, or B2B marketplaces
- Familiarity with PLG (product-led growth) strategies
What the job involves
- We are looking for a Senior Product Marketing Manager to be the critical bridge between Product, Sales, and Customer Success, ensuring our platform’s value is strategically positioned, effectively communicated, and powerfully marketed
- You will own key initiatives—from crafting compelling messaging and sharpening competitive positioning to extracting deep customer insights—all with the goal of making Choco stand out in a dynamic and competitive landscape
- Develop clear and compelling messaging that resonates with our target audience and differentiates our products in the market
- Collaborate with Product Managers to translate complex features into simple, value-driven narratives
- Build and maintain product playbooks, battle cards, and competitive positioning frameworks that work seamlessly for the sales organization
- Lead and execute GTM strategies for new features and product launches, ensuring seamless rollout and adoption
- Define launch goals, messaging, positioning, and channel strategies to maximize impact
- Work with the broader Choco team to develop thought leadership, case studies, blog posts, and product-related content
- Develop and refine in-platform and in-app strategies to drive user acquisition and growth, focusing on seamless onboarding flows, intuitive guided experiences, and frictionless conversions
- Conduct market research, competitive analysis, and customer interviews to refine messaging and acquisition strategies
- Analyze user behavior, activation patterns, and drop-off points to optimize customer journeys
- Work closely with Product and Data teams to turn insights into data-driven growth strategies
- Develop sales collateral, one-pagers, battle cards, and training materials to support customer acquisition
- Train sales teams on new features, messaging, and competitive differentiation
- Work with your marketing team to develop landing pages, case studies, blog content, and video assets that drive conversions
Our take
The restaurant industry has seen vast technological innovations throughout the last decade, yet the state of supply chain ordering and administration does not reflect this. Restaurants are still using archaic paperwork to order from suppliers, and this has the tendency to become clunky, inaccurate, and result in food waste. Choco exists to improve this situation by connecting restaurants and suppliers through its food ecosystem management software.
Choco isn't the only company to notice the potential for disruption in this space, but it has taken a unique approach by providing bespoke inventory applications and analytical tools to both restaurants and suppliers. It has a large and rapidly growing userbase and its supply chain now links more than 30,000 businesses, with more than £1.2 billion in goods traded on its platform.
Choco raised large amounts of capital in several funding rounds and achieved unicorn status with a valuation exceeding $1 billion. It has eyes on expansion, currently working with clients across the U.S. and Europe but planning to begin operations in South America, the Middle East, and Asia in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2023
$28.3m
LATE VC
Dec 2022
$37.3m
LATE VC
Total funding: $340.2m
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Daniel Khachab
(CEO)Experienced as Global Venture Development Manager and CEO of Rocket Internet SE. Co-founded Choco as CEO in 2018.
Julian Hammer
(CMO)Before co-founding Choco freelanced in product & marketing with Ace & Tate, BuzzHire and UpLabs. Before that was Senior Venture Associate with EPIC Companies and the Head of Marketing Intelligence for Global Savings Group.
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