Senior Paid Social Manager, Go City

• 3–6 years of hands-on paid social experience — you've built and trafficked the campaigns, not just overseen them
• Deep platform expertise across Meta Ads Manager, Instagram and TikTok; confident operating independently across all three
• Strong grasp of audience mechanics: pixel-based retargeting, CRM matching, lookalikes, exclusions and sequential messaging
• Analytically rigorous — comfortable modelling media plans, calculating break-even CPAs and spotting when data doesn't add up
• Track record managing meaningful budgets (£300k+ annually) and delivering against performance KPIs
• Fluent in Excel or Google Sheets; experience with Tableau, Looker Studio or similar reporting tools
• Commercially curious — you ask 'why' before 'what' and connect your work to business outcomes, not just platform metrics
• DoubleVerify)

Desirable

• We're looking for a hands-on, commercially minded Senior Paid Social Manager to own our paid social activity across Meta, Instagram, YouTube and TikTok
• This is an executional and strategic role — you'll build and manage campaigns yourself, own performance reporting, and translate data into commercial recommendations that shape how we think about audience, creative and budget allocation
• The immediate priority is driving conversion efficiency and consideration across paid social
• As the business scales its ambition into brand and awareness investment, this role will grow with it — covering video, audio and connected TV
• Campaign Execution. Plan, build, traffic and optimise campaigns end-to-end across Meta Ads Manager, Instagram and TikTok Ads
• Audience & Targeting. Own audience strategy: retargeting pools, lookalikes, CRM-matched segments and interest-based prospecting
• Optimisation. Monitor daily performance and make real-time bid, budget and creative decisions to hit CPA and volume targets
• Reporting. Own performance reporting: build dashboards, run weekly stakeholder read-outs and translate data into clear commercial actions
• Testing. Design and interpret A/B tests and incrementality studies — audience, creative and placement — and present findings with clear recommendations
• Creative. Manage creative briefing workflows with in-house or agency teams, ensuring assets are built for platform and tested systematically
• Agency Management. Act as day-to-day contact for social agency partners, holding them to high standards on delivery and insight