Head of Marketing, Analog

• Preferably 3+ years experience in a similar field (community engagement, digital marketing brand awareness/exposure, securing collaborators)
• Preferably 2+ year experience community building in crypto, blockchain, web3 space
• Master’s or bachelor’s degree in communications, marketing, or a related field
• In-depth knowledge of blockchain technology
• Strong communication skills
• Experience in social media marketing
• Fluent in written and spoken English
• Friendly and proactive attitude
• Ability to work in a very fast-paced environment and on multiple projects at once

Desirable

• We are a non-hierarchical team seeking a highly experienced Marketing Lead to lead the marketing team on a Full Time basis
• Strategize - you will be responsible for bringing to life the community marketing strategy to build an engaged and informed community of developers!
• Articulate - express Analog’s value proposition through clear and user-friendly marketing messaging across marketing channels, product experience, social media, community, and partner channels
• Be a Community Thought Leader - be the face of the community online, at physical events, and empower the community through activities, programs, and events!
• Management - manage the project’s communities across all relevant channels including, Medium, Telegram, Reddit, Discord, Twitter, Youtube, and LinkedIn (and others as required)
• Onboarding - create fun and engaging user journeys to expedite the onboarding process for new community members so they can learn about the project and get involved without delay
• Retention - build captivating campaigns to continuously educate and help our community of developers grow and collaborate in a creative way
• Moderation - moderate the communities and help spread the word about great user-driven stories to the wider community
• Content - Build and optimize marketing channels including content marketing & SEO (eg. blog, social, community AMAs, etc.), and public relations (press, speaking engagements, conferences, partnerships, etc.) to grow community engagement and adoption
• Community Ambassadors - build a program for community leaders and creatively empower them to add more value to the rest of the community
• Research - put in place a foundation for receiving feedback from the community and translating the insights into actionable improvements
• Growth - execute marketing campaigns to drive growth and build a community of loyal members
• Promotions - promote activities, programs, and campaigns as well as build partnerships with other community managers from other projects for collaborations!
• Support - facilitate partners and PR teams to tell a compelling and coherent narrative about Analog and the role of the company and its products