Lifecycle Marketing Manager, Propel
$120-135k
More information about location
Financial services and products for low-income Americans
Be an early applicant
Financial services and products for low-income Americans
101-200 employees
Be an early applicant
$120-135k
More information about location
101-200 employees
Company mission
To enable Americans with low income to improve their financial health.
Role
Who you are
- 5-7 years managing lifecycle marketing programs for 500K+ users at consumer-tech companies, particularly mobile apps using a modern CRM tech stack (Braze preferred)
- Deep familiarity with email, push, SMS, and in app channels and how to optimize them (Note: Email coding experience is not required, but must understand html/css basics and be able to QA campaigns)
- Deep understanding of revenue generation strategies (personalization, retargeting, etc.) and tactics across the customer lifecycle (onboarding, reactivation, etc.)
- Strong grasp of lifecycle marketing channel best practices with a trained eye for what wins and why. Track record of building systems and playbooks with creative partners and AI tools to consistently generate high-performing assets across channels
- Exceptional analytical thinker —adept at structuring and executing complex analyses to uncover insights, evaluate tradeoffs, and inform high-impact marketing decisions
- Clear and persuasive communicator—able to synthesize insights into clear narratives and align stakeholders across marketing, product, data, and finance
- Familiar with LCM attribution approaches (e.g. UTM’s, holdouts, etc.) and able to speak to the nuances of various attribution approaches
- Comfortable managing external agency relationships as well as internal stakeholder relationships with a clear coaching and accountability style
- Thrives in high-ownership environments; equally comfortable setting strategy and rolling up sleeves to execute
What the job involves
- Lifecycle marketing is at an exciting inflection point. We’ve laid the groundwork with early wins in driving revenue growth and retention, but we’re still in the early stages of building a scaled lifecycle marketing program
- This role provides a unique opportunity to drive a disproportionate impact on a business that is keenly focused on growth, while helping over 5 million low-income Americans who deeply value our product
- We’re looking for a Lifecycle Marketing Manager with a high sense of ownership and creativity to continue our work in growing revenue through email, push and in app channels as well as driving new channel exploration
- You’ll report to the Senior Manager, Lifecycle Marketing and partner closely with brand, marketplace, product, product marketing, data and engineering teams
- Optimizing and driving performance of Propel’s lifecycle marketing revenue program - defining strategy, setting channel mix, and driving growth while maintaining strong user engagement
- Translate strategy into executional excellence - partner with our marketplace and healthcare teams to run high-performing promotional campaigns across core channels (email, push, in app), and test new approaches for optimizing and engagement and conversion
- Manage and optimize lifecycle marketing performance, including forecasting and reporting performance to leadership and cross-functional partners
- Build a high-performing creative engine and developing testing frameworks and workflows that consistently deliver new creative winners
- Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance
- Advance our attribution and modeling capabilities by determining the optimal approach for attributing conversions and revenue to lifecycle marketing efforts and how to use modeling and other techniques to optimize performance
- Collaborate with marketplace, healthcare, and product teams to drive growth - ensuring cohesive messaging, seamless user journeys, and automating winning strategies to drive growth
Our take
SNAP (Supplemental Nutrition Assistance Program) benefits are used by millions of Americans, but the scheme has long been hampered by a lack of innovation or digitization. Propel offers instant access to balances, plus local offers and discounts, and support in finding work. It also provides a free debit card that can be used for everyday shopping, bills, savings, and online transactions.
Formerly known as Food Stamps, SNAP benefits can be a hassle to use, with some recipients still having to make phone calls to gauge their budget. Propel's users can keep track of and manage their government-provided SNAP benefits from its mobile app, Providers, enabling low-income Americans to make use of this critical safety net more easily.
The Providers app has been used by upwards of 5 million of a potential roughly 40 million people who use SNAP benefits, showcasing both the current reach of the company and how much space it has in which to grow. With a presence in all 50 states, as well as some territories, Propel raised $50 million in 2022 which it is using to expand its debit card services, widening its reach to a growing customer base.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2024
$3.5m
GRANT
Mar 2022
$50m
SERIES B
Total funding: $88m
Company benefits
- Remote-first: Team members work remotely across the US. We also have offices in Brooklyn, Salt Lake City, and San Francisco. We bring everyone together once or twice a year
- Generous benefits: We cover up to 99% of the premium for medical, dental, and vision. We also have 16-week parental leave, 20 vacation days, and 401k matching eligibility on day
Company HQ
Downtown Brooklyn, NY
Leadership
Jimmy Chen
(Founder & CEO)Having studied at Stanford, they worked for 2 years as a LinkedIn Associate Product Manager, before spending a further 2 in the same position at Facebook. They left to co-found Propel in May 2014.
Jeff Kaiser
(Co-Founder & COO)Graduated from Yale University with a B.A. in Political Science and Government. Before co-founding Propel, they were a Project Manager at Dalberg Global Development Advisors.
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