Product Marketing Manager, Apple
Claris
$179-269.1k
+ discretionary employee stock programs + restricted stock unit awards + ESPP
Office located in Sunnyvale, CA
Personal technology company
Be an early applicant
Personal technology company
1001+ employees
Be an early applicant
$179-269.1k
+ discretionary employee stock programs + restricted stock unit awards + ESPP
Office located in Sunnyvale, CA
1001+ employees
Company mission
Apple's mission is to bring the best user experience to its customers through its innovative hardware, software, and services.
Role
Who you are
- Proven Expertise: 10+ years of experience in product marketing, ideally within technology or SaaS environments
- Bachelor degree in Business, Marketing, Technology, or similar field required
Desirable
- Strategic Thinker & Hands-On Leader: Ability to develop long-term strategies while being comfortable rolling up your sleeves for execution
- Exceptional Communication: A natural storyteller with excellent writing and presentation skills to engage internal and external audiences
- Technical Fluency: Ability to quickly master new technologies and translate them into accessible and impactful messaging
- Data-Driven & Outcome-Oriented: Demonstrated success in running data-informed marketing campaigns that deliver measurable business results
- Customer Obsessed: Deep understanding of customer pain points and ability to advocate for their needs across the product lifecycle
- Demonstrable results: track record of successfully taking to market complex software products
- Trend Awareness and Innovation: Obsesses over emerging technologies and future trends, using these insights to inform marketing strategies and product positioning
- Collaborative Relationship Building: Approaches work with curiosity, inclusivity, and a focus on building positive relationships across functions and levels, including product, sales, and leadership teams
- Influence and Trust: Proven ability to influence leaders, gain trust, and foster mutual respect across teams and organizational levels
- MBA or Advanced degree preferred
What the job involves
- We are seeking an experienced Product Marketing Manager to lead our product marketing strategy and execution in a competitive and rapidly evolving technology landscape
- This role is critical in shaping how we position our company and launch our products and features, enabling our customers, partners, and sales teams to succeed
- As a product marketing manager, you will collaborate with Product, Sales, and Marketing teams to create demand for our platform, differentiate our offerings, and drive meaningful impact across our business
- You’ll have the opportunity to make a lasting impact at a global, industry-leading company
- Champion Product Storytelling: Translate complex product capabilities into simple, relatable value propositions and foundational messaging for diverse technical and business personas.
- Execute with Excellence: Partner with marketing and sales teams to deliver high-impact marketing campaigns, assets, and sales enablement tools that drive adoption, retention, and growth.
- Engage Key Stakeholders: Work closely with Product Leadership to influence product roadmaps and with Sales teams to train and provide tools for success.
- Lead Market Insights: Oversee competitive analysis, customer research, and market trends to inform positioning and product strategy.
- Collaborate Across Ecosystems: Work with our global community of services partners and developers to build joint marketing initiatives that amplify reach and engagement
Our take
With a market capitalisation that reached $3 trillion in 2022, Apple is the world's most valuable company. A vertically integrated approach and obsessive focus on the user experience have helped to make Apple one of the most successful companies in the world.
Since taking over at Apple, Tim Cook has been carefully curating the company's reputation as a champion of consumer privacy, trying to set the company apart from others that monetise their users' data.
The company even went as far as to introduce sweeping privacy changes which made it difficult to tailor ads to Apple’s 1bn+ iPhone users. This rocked the $400bn digital ads market, seriously harming the revenue of its bigger rivals in the lucrative industry and forcing them to rebuild their ad infrastructure.
Despite this, the company has been shaken by supply chain issues and moved a considerable amount of its manufacturing from China to India, and increased its Vietnam presence. This is because of multi-pronged production disruption in China, the second largest customer market for Apple, and triggered an estimated 10% revenue drop in the first quarter of 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
204% employee growth in 12 months
Company
Company benefits
- Everyone has different needs and schedules, and that’s why we offer medical plans that cover both physical and mental healthcare
- In addition, employees have the option to access medical professionals from almost anywhere and get free confidential counselling — virtual or in person
- You could also be eligible for help with fitness-related expenses
- Our medical coverage plans include family-friendly features such as fertility treatments
- Because we know there’s more than one way to bring a new child into your family, we support all kinds of new parents with paid leave and our gradual return-to-work programme
- You also get paid time away if you need to care for an ill family member and free guidance to help you find support for childcare, elderly care, legal referrals and more
- At Apple, we make sure women earn the same as men performing similar work. As part of that effort, your salary history is history — we won’t ask
- Every employee here also has the opportunity to become an Apple shareholder, because all are eligible for stock grants and also a discount when purchasing Apple stock
- To help you prepare for retirement, our pension can help you meet your savings goals. And to help you prepare for the unexpected, you’ll have the security of multiple forms of income protection
- Plan on developing both professionally and personally. Apple University creates classes, seminars and beyond-the-classroom tools that help employees understand Apple’s culture, organisation, values, and role in the world. You can sharpen general business and software skills through online classes
- For more formal education related to advancing your career at Apple, we’ll reimburse you for certain educational expenses, including tuition
- Whether you’re exploring personal pursuits, welcoming a new child or caring for a family member, rest assured that you’ll have paid time away when you need it most
- When you give money to an eligible organisation, we’ll match your donations one-for-one, so your contribution is doubled. And if you choose to donate your time, we’ll contribute US$25 for every hour you volunteer. Whether you donate time or money, Apple will match your contributions up to US$10,000 a year
- Get the world’s best prices on the world’s best products — Apple products. You’ll also get deals on great third-party accessories
- And there are services to help you manage life’s day-to-day tasks: dinner reservations, pet-sitters, shopping, personal travel, financial guidance and more
Company values
- We believe that we’re on the face of the Earth to make great products
- We believe in the simple, not the complex
- We believe that we need to own and control the primary technologies behind the products we make
- We participate only in markets where we can make a significant contribution
- We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us
- We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot
- We don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change
Company HQ
Cupertino, CA
Articles
Leadership
Tim Cook
(CEO, not founder)Joined Apple in 1998 and held various senior roles before being promoted to CEO in 2011. Previously Spent 12 years with IBM, most recently as director of North American Fulfilment, where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America
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