Product Marketing Lead, Soda
Data observability platform
Job no longer available
Data observability platform
21-100 employees
Job no longer available
21-100 employees
Company mission
To bring everyone closer to the data, resulting in data products and analytics that everyone can trust.
Role
Who you are
- A minimum of 5 years work experience as a product marketing manager in the data industry
- Strong communication skills to present and tell the Soda story on paper or in-person
- Product-led and tech-savvy advocate both internally and externally (it would be great if you like to code just a little bit)
- Creating value propositions and messaging strategies
- Leading cross-functional projects
- Be able to design, experiment, build, and measure programs
- Good problem solving skills and comfortable in a technical environment
- Ability to thrive in a fast-changing and collaborative environment where people are driven
- Always looking to push the envelope and think differently
What the job involves
- We are looking for a self-starter who will partner with our product, sales, developer advocacy, and customer success teams to develop our go-to-market messaging and positioning and build remarkable product launches for the Soda platform and our Open-source Software
- Create value propositions and messaging strategies that tell help the Soda story stand out and resonate with our target personas and buying audience
- Stay knowledgeable and conduct thorough and intense market, competitor, and customer research
- Create world-class content and campaigns focused on the customer journey and buyer needs
- Develop product launches, and feature releases from concept to announcement to adoption
- Create and launch sales enablement, playbooks, and tools and collateral that support our sales and customer success teams
- Connect our product and growth teams to ship and deliver product features and capabilities that our customers will love
Our take
Soda is one of a growing list of companies motivated by the idea that data is becoming its own software product. This highlights an increasing awareness of tech innovations that automate and analyse data as a developer tool. Whilst some companies focus on compliance and corporate transparency, Soda has a broader scope, giving individuals and developers alike the tools and the language to analyse, test, and validate data.
Founded in Brussels in 2018, Soda has two distinct products. Soda Cloud, a collaboration web application that helps companies achieve greater visibility in where their data flows, allowing the layman to easily read and check that metadata is channelling to the right place. And Soda SQL, which can be integrated into a diverse range of tech stacks to scan data, which will then be read by Soda Cloud.
These two tools combined make it easy for every level of a company to understand what is happening to their information. Soda was awarded €11.5M in 2021 and continues to expand its products and services, aiming for full data transparency and agency, both within the world of developers and without.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$84m
SERIES C
Jun 2020
$30m
SERIES B
Total funding: $122.2m
Company HQ
Sint Jacobs, Brussel, Brussel
Leadership
Maarten Masschelein
(CEO)Previously Director of Revenue Operations at Colibra.
Tom Baeyens
(CTO)Previously Founder of RockScript.io, Engineer at Signavio and CEO of Effektif.
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