Senior Product Marketing Manager, Seismic
Plus equity program and performance-based bonuses
Enterprise sales enablement software
Job no longer available
Enterprise sales enablement software
1001+ employees
Job no longer available
Plus equity program and performance-based bonuses
1001+ employees
Company mission
To empower thousands of teams to grow and win.
Role
Who you are
- 4-6 years of experience in product marketing, product management, or similar discipline at a B2B, SaaS company
- Experience working with sales enablement, martech, and content management systems (CMS) a plus, but not required
- Ability to adapt and work at a fast-paced growth startup
- Proven ability to work with product and go-to-market teams to bring new products to market and meet or over-achieve goals
- Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives
- Strong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-making
- Experience using customer, competitive, and market intelligence to inform product roadmap and GTM strategy
- MBA, EMBA or equivalent advanced degree preferred
What the job involves
- As part of our Product Marketing organization, you will lead the team responsible for messaging and GTM for our engagement and content automation solutions as part of Seismic’s Enablement Cloud platform
- You will partner with the product organization to craft messaging and GTM plans to bring new products and enhancements through our go-to-market launch process
- You will be an expert in every facet of the customer journey and buyer experience
- As the Senior Product Marketing Manager reporting to the Senior Director of Product Marketing, you will lead the positioning, messaging, and go-to-market strategies for Seismic’s sales content management offerings
- These include several SKUs and capabilities that allow sellers to find and discover content easily and sales enablement teams to manage and govern the content lifecycle efficiently
- You will use your knowledge of the product area and key buyer persona(s) to help define, prioritize, launch, and grow capabilities, and to tell the Seismic story in a way that clearly articulates differentiation and value
- Partner with Product Marketing to establish the go-to-market (GTM) vision and strategy for the product area, including identifying and defining market opportunities for the product area and helping build business cases for expanding market presence or entering new markets
- Lead and develop product positioning and messaging by understanding our brand and customer needs when it comes to social selling and buyer engagement, which includes influencing the product roadmap, market trends, and the competitive landscape
- Research and create audience-centric messaging, positioning, and value propositions for product areas that highlight unique strengths that clearly differentiates Seismic from competitors
- Ensure content and campaign strategies are centered around buyer needs. Provide source documents to downstream teams
- Oversee major product launches within product areas including creating market requirements, launch plan, collateral; and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth
- Serve as market-facing subject matter expert (SME) for the product area and interface with sales enablement, industry analysts, customers, and prospects
- Partner closely with sales enablement and content teams to develop sales materials, including pitch decks, datasheets, ROI calculators, battlecards, etc
- Support efforts on pricing and packaging optimization strategies for the business
- Establish strategies to drive retention, upsell, and cross-sell for the product area
- Conduct comprehensive user research and definition of buyer personas to properly package our products and inform internal stakeholders
Our take
Seismic is a sales enablement software used by 100s of large companies to help them improve sales and marketing efforts.
Sales enablement — that is, resources that help teams close deals more effectively — is a market that's growing strongly, as companies look to improve the productivity of their teams by using data. Seismic leverages machine learning to automate key parts of the sales and marketing cycle and to personalize documents for individual sales reps.
With substantial rounds of funding behind it, Seismic has been living up to its name by being announced as a Global Leader in its sector in late 2022 by Forrester Research. With a number of acquisitions that complement its services, Seismic has been savvy in its navigation of a prolonged period of growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$170m
SERIES G
Sep 2020
$92m
SERIES F
Total funding: $446.5m
Company benefits
- Generous paid vacation, sick leave, and holiday benefits, including an end-of-year company shutdown
- Paid parental leave
- Flexible work schedule
- Seismic Cares employee volunteer program
- #OneSeismic culture that celebrates wins, encourages autonomy, ownership, and transparency
Company HQ
Carmel Valley, San Diego, CA
Leadership
Doug Winter
(CEO)Also co-founded Objectiva Software Solutions. Previously served as Chief Operations Officer at EMC Document Sciences.
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