Vice President of Analytics, Insights & Research, Insider Inc.
$200-250k
+ Annual bonus based on company performance and personal goals
3-4 days a week in office
Online news platform
Be an early applicant
Online news platform
1001+ employees
Be an early applicant
$200-250k
+ Annual bonus based on company performance and personal goals
3-4 days a week in office
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- Experience and a deep understanding of the media industry and its current landscape
- Excellent analytical and data skills
- Outstanding communication skills. An ability to communicate complex topics concisely but without over-simplifying
- This person is a leader in the newly established strategy and operations team, and a central point of reference and excellence for analysts across the organization
- This person is a world-class communicator who is comfortable explaining research, data and insights to Insider’s executive team through memos, decks, and off-the-cuff in high-level meetings
What the job involves
- Business Insider is hiring a VP Analytics, Insights & Research to work closely with our SVP Strategy & Operations on pivotal processes, decisions and strategies that will drive the company’s growth
- The Strategy & Operations team’s mission is to create and help operationalize actionable and data informed initiatives across the organization based on BI’s vision and strategy
- Its goals are to establish and improve aligned and clear strategies, actionable and sound analytics, and operational excellence across the entire organization
- The Strategy & Operations team is made up of the Analytics, Insights & Research team and a Project Management Office
- Within BI’s Strategy & Operations team, the VP Analytics will lead and build the analytics, insights and research function and team
- The VP will work with the Project Management team and other business leaders to set goals and inform decision making based on data and competitive intelligence
- The analytics, insights and research team directly oversees the editorial analytics and insights teams and has a dotted line to analytics teams in other business functions
- Set the benchmark for data integrity, actionable insights and reports, and testing
- The VP, Analytics reports directly into the SVP, Strategy & Operations and sits on the Strategy & Operations team
- Be responsible for aligning goals and KPIs to overall and departmental strategy and objective
- Establish dotted lines to other analytics operators in the organization to create a hub and spoke model for analytics
- Own engagement goal-setting for the editorial team, helping to create ambitious but achievable engagement goals across the newsroom at all levels based on opportunity and business need
- Consistently evaluate workflow and communication channels to identify areas where we can improve tooling and logistics for greater efficiency
- Develop dashboards to optimize both tactical and strategic decision making
- Work with product & technology team and operational units to consistently improve data integrity, access and utility
- Analyze demographics and psychographics of our audience in depth informing strategies for both the newsroom and business units
- Build centralized traffic competence center to predict traffic patterns and triage issues based on velocity and different sources of traffic
- Create process of competitive benchmarking and rigor across newsroom, business and product
Our take
Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Insider was founded by well-known trader and entrepreneur Henry Blodge. The company was sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
Setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Work from home opportunities
- Unlimited vacation
- Generous family leave policy
- 401k with match
Company HQ
Financial District, New York, NY
Leadership
Henry Blodget
(Chair & Co-Founder)Previously worked as a Managing Director and Senior Analyst at Merill Lynch. Was CEO of Cherry Hill Research.
Salary benchmarks
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