Director of Lifecycle Marketing, Relay

• This is an extremely collaborative role, working across teams such as Product Marketing, Product, Content Marketing, Design, Data Analytics, Compliance and Customer Support to create a seamless end-user experience
• The ideal candidate for this role is someone who thrives in a fast-paced environment and can manage several complex projects across different teams and timelines
• You bring 8+ years of experience in lifecycle marketing or CRM, with 3+ years in a leadership role
• You demonstrate a proven track record of building and scaling lifecycle marketing programs that demonstrably impact business growth
• You have deep expertise in marketing technology stacks and data infrastructure, with experience leading technical implementations, integrations, and troubleshooting projects
• You exhibit strong leadership experience, including hiring, developing, and retaining top marketing talent
• You have an advanced understanding of customer segmentation, behavioural analytics, and predictive modelling
• You apply a strategic mindset to translate business objectives into actionable marketing programs
• You show a knack for gathering, analyzing and reporting on campaign data, with the goal of finding opportunities for improvement
• You are committed to continually analyzing campaign data to illustrate team impact across the organization
• You excel in stakeholder management and cross-functional leadership
• You use data-driven decision-making skills with experience in attribution modelling and advanced analytics
• You have a track record of innovation in personalization and marketing automation strategies

Desirable

• Reporting to our VP of Growth, the Director of Lifecycle Marketing sits on the Growth Marketing team and is responsible for creating strategic messaging to help guide users through their Relay journey
• You will own campaign strategy and execution across several owned channels, including push notifications, SMS, in-app and email
• Joining Relay means shaping our lifecycle strategy as a key member of our growing team and driving initiatives that impact core company metrics
• You’ll be leveraging Relay’s unique data to build campaigns and drive impact to funnels like onboarding and engagement
• Define and lead the company's lifecycle marketing strategy and roadmap, aligning with broader business objectives and revenue targets
• Build and manage a high-performing lifecycle marketing team, providing mentorship, guidance, and career development opportunities
• Lead from the front by executing lifecycle marketing campaigns yourself from start to finish
• Own the lifecycle marketing resource allocation, ensuring optimal ROI across all channels and campaigns
• Architect sophisticated, cross-channel marketing programs across email, push notification, SMS, and emerging channels to drive user acquisition, activation, retention, and revenue growth
• Establish organizational best practices for lifecycle marketing, including testing frameworks, personalization strategies, and performance measurement
• Drive innovation in our marketing technology stack, evaluating new tools and capabilities while optimizing our existing infrastructure (Iterable and Segment)
• Develop strategic partnerships with senior stakeholders across Product, Sales, Customer Success, and Marketing to ensure aligned customer experience and messaging
• Lead quarterly and annual planning for lifecycle initiatives, including goal-setting, resource planning, and KPI tracking
• Create and present executive-level reporting on lifecycle program performance and impact on business metrics

• Stage 1: A 30-minute Google Meets video call with a member of the People Team
• Stage 2: A 45-minute Google Meets video call with the VP of Growth
• Stage 3: A take-home writing sample + case study followed by a 1-hour presentation of your solution to our Marketing team
• Stage 4: A 45-min Google Meets video call with a member of Relay’s Leadership team