Adoption Marketing Manager, ServiceNow
$102.6-169.3k
+ Equity (when applicable), variable/incentive compensation
More information about location
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$102.6-169.3k
+ Equity (when applicable), variable/incentive compensation
More information about location
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- We are seeking a dynamic, data-driven Customer Marketing Manager with 5+ years of experience focused on customer marketing activities
- We are looking for a person who can operate independently in a fast-paced, environment, has a proven track record for managing complex operations while building exceptional relationships
- This person will manage a group of experienced team members across varied business workflows
- The individual will be responsible for driving cross-team execution, collaboration across multiple teams and stakeholders with the aim to drive equity, engagement, and demand for the business
- The ideal candidate has extensive experience in digital planning & strategy, team management, media execution, ad operations and impeccable stakeholder management
- Needs to be a passionate marketer, thinker, and a doer
- Bachelor’s degree in digital media, marketing, events management, communications, or a related field
- 5+ years of experience in digital marketing, events management, data-driven campaigns, preferably with a focus on customer marketing
- Prior experience in managing online and on-site user groups for B2B companies
- Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills, with a knack for building relationships
- Proficiency in analytics dashboards, event management software and AI marketing tools
- Ability to work both independently and as part of a team in a fast-paced environment
- Experience in post-purchase or customer marketing a plus
What the job involves
- The ideal candidate will be responsible for planning, executing, and managing data-driven customer marketing activities and experiences that engage our customers to help them onboard, deploy, adopt and get to value fast
- This role will collaborate closely with the Digital and Enterprise Field marketing teams to ensure that our email nurtures as well as events & experiences align with our customer marketing priorities
- Plan, create, track, manage a calendar of events for the Americas region, and communicate milestones for ServiceNow events including webinars, round tables, onboarding events as well as Summits, World Forums, trade shows, and other promotional activities
- Oversee all logistical aspects, from scheduling/logistics confirmation, speaker/facilitator engagement to event hosting, follow-up activities and recap
- Partner with Digital/DASO, social media and Community teams to drive an effective customer awareness and promotion strategy that will maximize reach for registration, attendance and customer engagement
- Utilize feedback and insights to tailor events that enhance customer experience and satisfaction
- Work closely with the regional teams and the community team to drive user group engagement in the region to drive higher deployment and adoption
- This can include 360 exchange sessions or more organic peer meet ups from the user groups
- Analyze event performance through metrics such as attendance, customer feedback, and engagement levels
- Provide post-event reports to inform future planning
- Establish and maintain relationships with vendors and partners, negotiating contracts and managing service delivery for specific activities
- Serve as the main point of contact during events, ensuring smooth execution and addressing any issues that arise
- Segmentation: Dividing customers into groups based on behavior, demographics, or preferences to tailor marketing efforts effectively
- Engagement: Developing campaigns that keep customers engaged with the brand, such as newsletters, loyalty programs, and social media interactions
- Feedback and Insights: Gathering customer feedback through surveys and reviews to inform product development and marketing strategies
- Cross-Selling and Upselling: Identifying opportunities to promote additional products or services to existing customers based on their purchasing history
- Customer Education: Providing resources like tutorials, webinars, or guides to help customers get the most value from products or services
- Retention Strategies: Implementing initiatives aimed at reducing churn, such as personalized follow-ups or special offers for long-term customers
- Overall, customer marketing aims to create a positive and lasting relationship with customers, ultimately leading to increased loyalty and long-term profitability for the business
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company values
- Win as a team
- Innovate and execute
- Stay hungry and humble
- Deliver customer success
Company HQ
Santa Clara, CA
Articles
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
Salary benchmarks
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Diversity, Equity & Inclusion at ServiceNow
- Enabling and empowering our people: We use rich learning programmes to equip employees with inclusive mindsets and skills, and we build equitable processes across our entire talent ecosystem
- Engaging our communities and allies: We make space to listen, share openly and engage in respectful dialogue. We extend into our communities through civic engagement, digital literacy and non‑profit support
- Building diverse talent and hiring inclusively: We grow stronger together by developing and advancing individual talent and by improving representation at all levels.
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