Senior Lifecycle Marketing Manager, Prose
$150-160k
+10% discretionary bonus and equity
3 days a week in office (Williamsburg, NYC)
Personalized hair care
Be an early applicant
Personalized hair care
201-500 employees
Be an early applicant
$150-160k
+10% discretionary bonus and equity
3 days a week in office (Williamsburg, NYC)
201-500 employees
Company mission
To create haircare that’s one-in-a-million.
Role
Who you are
- 8+ years shaping lifecycle strategies in subscription-based businesses, with deep expertise in email and SMS communications that fuel beauty brand loyalty and long-term customer value
- Proven mastery of testing and experimentation, turning insights into scalable frameworks that push the boundaries of personalization and set new standards in beauty marketing
- Highly analytical approach, leveraging data to conceptualize, execute, and optimize campaigns that deliver both measurable growth and elevated customer experiences. Bonus: hands-on familiarity with BI tools like Looker and data transformation workflows
- Exceptional project leader, skilled in sprint planning, initiative prioritization, and rapid pivots within fast-moving environments — with a knack for aligning cross-functional teams around bold, disruptive beauty initiatives
- Energized by next-gen personalization, with a natural drive to harness advanced segmentation and AI-powered engines to design breakthrough customer journeys across email, SMS, and beyond
- Email & SMS automation expert, with bonus experience in CDPs such as Simon Data, Segment, or Optimove — plus a working knowledge of SQL for advanced customer intelligence
- Perks
What the job involves
- We are seeking a customer-obsessed Senior Lifecycle Marketing Manager with deep subscription expertise to architect and lead the outbound communication strategy across our beauty customer journey
- In this role, you will own project management and retention briefing strategies for email and SMS, shaping a dynamic editorial calendar that powers acquisition, engagement, upsell, and loyalty initiatives
- Reporting to the Director of Lifecycle and MarTech, you’ll leverage advanced analytics, AI-driven personalization, and seamless cross-team collaboration to elevate the customer experience and fuel long-term retention
- You will design and execute a hyper-personalized beauty content strategy that blends evergreen storytelling, seasonal campaigns, and disruptive launches, tailored to diverse customer segments. Partnering with Lifecycle Marketing, Brand, Design, and Digital Product, you’ll drive performance through rigorous testing, content optimization, and precision measurement
- This role demands proven expertise in lifecycle marketing, subscription growth models, omnichannel campaigns, and advanced testing frameworks — all in service of building the most innovative and personalized beauty experience in the industry
- Lead our customer lifecycle strategy — designing high-impact initiatives across the subscription journey that drive retention, revenue growth, and long-term loyalty in beauty
- Collaborate cross-functionally with Marketing, Product, and Innovation teams to deeply understand our beauty subscribers and leverage insights to launch longitudinal experiments that redefine how consumers experience personalized beauty
- Uncover opportunities in the decision-making journey by analyzing both quantitative and qualitative data; translate complex customer behaviors into actionable learning objectives that fuel smarter, AI-powered personalization
- Partner with Data, Engineering, and Product to map the customer experience end-to-end, identifying the “what, when, and how” of communication that elevates trust, beauty outcomes, and brand love
- Own and elevate agency partnerships, ensuring flawless QA of the editorial calendar and beauty communications that embody the brand’s premium, tech-forward positioning
- Continuously optimize the retention journey within the CRM ecosystem — applying AI-driven best practices, enhancing segmentation and personalization, and aligning lifecycle messaging to fuel loyalty and subscription growth
- Transform customer insights into powerful storytelling, translating research into strategic messaging that guides the full lifecycle roadmap — from acquisition to retention to monetization — and keeps the brand at the cutting edge of beauty innovation
Our take
Prose's products stem from the recognition that each individual's hair is unique, with various types and textures. Embracing this diversity, the company believes in the power of personalization to ensure everyone can access the hair care they truly need. To combat the one-size-fits-all approach of the hair care industry, Prose offers bespoke hair care solutions.
Amidst a booming trend of health and beauty personalization, Prose stands out among its competitors in the bespoke hair care arena. What sets the company apart is its unwavering commitment to the environment. Having achieved a significant milestone by becoming the first carbon-neutral custom beauty brand, attaining climate neutrality in 2021.
Prose's success has attracted substantial investments and interest, underscoring the industry's confidence in its products. With increased funds, the company aims to scale its operations and reach a broader customer base. As the demand for personalized beauty products continues to rise, the market is expected to expand, offering Prose ample opportunities for further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Company benefits
- Company sponsored health care plan (medical, dental and vision plans)
- $125 monthly wellness allowance
- Free lunch in office, weekly and an abundance of office snacks
- A Competitive and flexbile PTO policy
- 401k + matching
- FSA and commuter benefits
Company HQ
Williamsburg, NY
Leadership
Arnaud Plas
(CEO & Co-Founder)Former VP of Digital and eCommerce Strategy at L'Oréal, where they previously also worked as Skincare Group Manager and as Styling and Mencare Group manager.
Nicolas Mussat
(CTO & Co-Founder)Previously CTO at Meilleurs Agents. Former R&D Engineer at Delos France.
Catherine Taurin
(R&D Advisor & Co-Founder)Former R&D and Purchasing Director at CTRC Jf Lazartigues. Previously R&D Manager, Dyes Products and Haircare Products at Ales Groupe.
Paul Michaux
(Product & Co-Founder)Worked as Special Projects Manager, Corporate Strategic Marketing for L'Oréal. Former Assistant Brand Manager, Marketing Development at Parfums Christian Dior.
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