Growth Manager, Lottie
£45-65k
+ EMI share scheme
2-5 days a week in office (London Bridge, London)
A family's trusted guide to later life care
Job no longer available
A family's trusted guide to later life care
21-100 employees
Job no longer available
£45-65k
+ EMI share scheme
2-5 days a week in office (London Bridge, London)
21-100 employees
Company mission
To elevate later life for everybody.
Role
Who you are
- Experience: 3-5+ years of experience in performance and growth marketing. A focus on SEM is a strong plus, given the centrality of this channel in our custom acquisition, but not essential
- Technical Skills:
- Deep expertise in Google Search, Meta ads, Proficient in Google Analytics, Google Tag Manager, and other relevant tools
- Analytical Skills: Strong analytical and quantitative skills, with the ability to interpret complex data and make data-driven decisions to optimize search campaigns
- Communication: Excellent verbal and written communication skills, with the ability to present complex information clearly and concisely
- Growth Mindset: Ability to use data, creativity, commercial instinct to find opportunities, spot patterns, continuous test and learn mentality. Bias for action, ownership and agile execution
What the job involves
- As the Growth Manager, you will be instrumental in driving our company's growth by owning one of our categories (Home Care / Care Home / Retirement Living) across all marketing channels and growth levers
- Your mission is to scale Lottie revenues by efficiently reaching care-seekers online, and connecting them with the perfect care provider. You will work closely with the product and marketing teams to optimise the conversion process through testing
- Campaign Strategy & Management:
- Develop, execute, and manage performance marketing campaigns, initially with a primary focus on our existing channels Google and Meta
- Explore and test new channels to identify new and better ways to reach our audience
- Continuously monitor, analyse, and optimise campaigns to meet ROAS targets
- Data Analysis & Reporting:
- Track and report on performance, identifying trends and actionable insights
- Work with our data analytics team to ensure we have best-in-class measurement in place
- Budget Management:
- Manage the marketing budget for your category, ensuring spend is allocated against LTV
- Forecast and manage monthly, quarterly, and annual budgets, aligning spend with overall marketing objectives
- Experimentation :
- Build and own a CRO roadmap for your category, in order to improve user journey, customer experience and ultimately conversion rate
Application process
- 4 stages (incl. a task)
- Talent Screen
- Hiring Manager Interview
- Assessment Interview
- Final interview with our Founders
- Target time - 2 weeks
Salary benchmarks
Our take
Choosing a care home is often a hugely daunting, complex, and expensive process, coming at a time that's already stressful enough. What's more, the UK's ageing population is growing at an increasing rate, putting more strain on social care than ever before. The result is that 44% of care seekers often ultimately regret their choice of care home, something that has had increasing attention since the start of the COVID-19 pandemic.
Lottie aims to address this in part by simplifying the process of finding the perfect care home for every individual's specific needs. Its online marketplace gives users all the tools to select and compare the UK's best-performing care homes, taking into account CQC reports, facilities, treatment methods, and location.
Having received investment, Lottie aims to continue its growth to reshape the future of the care industry. It is doing so with a strong emphasis on data and real-time information, collecting datasets that will be vital not just to its business operations, but potentially to the UK government and healthcare policy too.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2023
$21m
SERIES A
Jul 2022
$8m
SEED
Total funding: $33m
Company benefits
- 26 days holiday + Bank holidays
- Flexible working hours
- Everyone owns equity
- Private Medical Insurance
- Cashplan
- Wellness budget
- L&D budget
- A 3-night stay at Unplugged
- 2-weeks Work from anywhere
- 20-weeks full pay for Primary Parental Leave
- 8-weeks full pay for Secondary Parental Leave
- 2-weeks unpaid Carers Leave
- 5-days paid leave for those going through the IVF process
- Workplace Nursery Scheme
- Compassionate Leave
- Employee Assistance Programme
- Access to Mental Health First Aiders
- Quarterly team events
Company values
- Ownership
- Impact
- Nimbleness
- Kindness
Company HQ
Bermondsey, London, UK
Articles
Leadership
Will Donnelly
(Founder & CEO)Prior to Lottie, Will spent 5-years at CBRE where he advised on £2.5bn healthcare M&A deals, supported the NHS during COVID-19, and became an industry leading expert.
Julien Lavigne du Cadet
(CPTO)Before Lottie, Julien was CTO of Zoe where he was part of the leadership team that helped scale their products to millions and revenue from £0 to £100m ARR.
Laura Mahy
(VP Product)Laura started her tech career at Sainsbury's before becoming Deliveroo's first Product Manager. Following this, she's held leadership roles at Deliveroo, Habito and Zoe.
People progressing
Hannah joined Lottie as the company's first Care Expert (Customer Care) following spells in the charity and tech sectors. Since joining, Hannah has been promoted a number of times and is now the Customer Care Lead.
Ruby started as a 4-week Care Expert Intern during University, which was extended. After 1.5 years in the Care Expert team, Ruby moved over to the Marketing team to pursue her career in Social Media!
Diversity, Equity & Inclusion at Lottie
Holly Leckenby Rye (Senior People Manager)
- Fostering an inclusive atmosphere where everyone feels valued and respected
- A wide range of inclusive benefits and policies
- Religious and cultural practices and holidays celebrated
- Job descriptions with inclusive language
- Quarterly anonymous employee engagement surveys
- Bias-free Performance Reviews with quantitive measures in place
- Employee Assistance Programmes
- A diverse social calendar to be inclusive of all employees
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