SEO/AEO Consultant, The Black Tux
Part-time (Contract)
$100 - $150 an hour
Suits and formal wear for rent and purchase
Be an early applicant
Suits and formal wear for rent and purchase
201-500 employees
Be an early applicant
$100 - $150 an hour
201-500 employees
Company mission
To offer men an alternative to traditional tuxedo and suit rental outlets.
Role
Who you are
- 5+ years of SEO experience with demonstrated business impact
- Strong understanding of technical SEO fundamentals
- Experience with enterprise SEO platforms and analytics tools
- Proven ability to increase organic traffic and search visibility
- Strong analytical and communication skills
- Ability to work independently and prioritize effectively
- Experience with or proficiency with quickly learning AEO platforms and analytics tools
Desirable
- Direct experience with AEO, AI search optimization, or generative search visibility
- Experience tracking AI citations and brand presence in answer engines
- Familiarity with schema markup, entity optimization, and knowledge graph concepts
- Experience with tools such as:
- Ahrefs
- Semrush
- Screaming Frog
- Google Search Console
- GA4
- Profound
- BrightEdge
- Similarweb
- STAT
- Authoritas or related AI visibility platforms
What the job involves
- In this role, you’d be supporting the Marketing team. The marketing team helps people discover The Black Tux, understand what sets us apart, and feel confident choosing us for their big moments
- We use smart strategy and creative storytelling to bring new customers in and keep them coming back
- To further this important mission, we are looking for a part-time SEO and Answer Engine Optimization (AEO) consultant to help grow organic visibility across traditional search engines and emerging AI-powered discovery platforms
- This role will focus on increasing qualified traffic, improving rankings for high-intent keywords, optimizing content for AI-generated answers, and helping our brand become a trusted source across Google Search, ChatGPT, Perplexity, Gemini, and other answer engines
- The ideal candidate combines strong technical SEO expertise with a deep understanding of how large language models and AI search experiences surface, cite, and recommend brands
- Develop and maintain a comprehensive SEO roadmap aligned with business goals
- Conduct keyword research and identify high-value content opportunities
- Audit and improve site architecture, internal linking, metadata, and technical SEO performance
- Monitor rankings, traffic, crawl health, and search visibility
- Partner with content marketing and product/tech teams to implement recommendations
- Using SEO optimization tools, develop strategies to improve visibility in AI-generated search results and answer engines
- Identify topics, content formats, and authority signals that increase citation likelihood
- Optimize content for featured snippets, AI overviews, knowledge panels, and conversational search experiences
- Track brand presence and citations across AI platforms including ChatGPT, Perplexity, Gemini, Google AI Overviews
- Recommend structured data, content enhancements, and authority-building initiatives that improve discoverability
- Identify content gaps and create editorial recommendations
- Project manage this work with the content/marketing team to maximize throughput
- Improve existing content to increase rankings, engagement, and answer-engine inclusion
- Develop strategies to increase backlinks, mentions, and digital authority
- Monitor competitor SEO and AEO performance
- Establish KPIs and reporting frameworks for both SEO and AEO performance
- Provide monthly reporting and actionable insights
- Track organic traffic, rankings, citations, share of voice, and AI visibility trends
- Present findings and recommendations to marketing leadership
Our take
Born from a dissatisfaction with tux hiring, the founders of The Black Tux sought to create an alternative to traditional tuxedo and suit rental outlets, something that was a more fun and enjoyable experience for customers.
Clients can hire or buy one of the company's own designed 100% merino wool suits as well as cotton shirts and proper leather shoes. Using quality and craftsmanship to set them apart from other traditional rental options that typically offer factory-made polyester garments that have been through many rounds of dry cleaning. Customers can build their own look or have one curated by in-house stylists based on their needs. Suit hire is competitively priced considering the garments are worth upwards of $1200 on the shelf.
With standalone showrooms and a Partnership with Nordstrom, Black Tux has recently stepped into the physical retail world. Moving into a future where suits aren’t just reserved for weddings, and the stigma around clothing rental begins to diminish, the company has also started to provide formal wear for interviews and even dates.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2018
$30m
SERIES C
Sep 2015
$25m
SERIES B
Total funding: $67.6m
Company benefits
- Competitive salaries
- Health, dental, vision and life insurance coverage
- 401(k) Plan
- Paid parking
- Paid maternity and paternity leave
- Open vacation time
- Stocked kitchen & pantry
- Free Lunch Fridays
- Complimentary dry cleaning & tailoring services
- Quarterly excursions (baseball games, sailing trips, etc)
- Frequent happy hours
- Free suit rentals
- Dog friendly office
- Four blocks from the beach, two from the Promenade
Company HQ
Downtown, Santa Monica, CA
Leadership
Patrick Coyne
(Co-Founder & Board Member)After completing an MBA from NYU Stern School of Business, they co-founded The Black Tux. They are also co-founder and CEO of LiveControl, which provides video production crews remotely.
Andrew Blackmon
(Co-Founder & CEO)Before co-founding The Black Tux, they studied English Literature at Pepperdine University and completed an MBA from HEC Paris.
Salary benchmarks
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