Senior Audience Strategy Manager, Etsy
$157-203k
+ Eligible for an equity package & An annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$157-203k
+ Eligible for an equity package & An annual performance bonus
More information about location
1-2 days a week in office (Brooklyn, NY)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- The ideal candidate brings an outstanding blend of critical thinking, strategic vision, and hands-on execution
- Demonstrating the ability to learn quick and proactively dive into data, navigate ambiguity, and get results; this role is about going from zero to one and architecting a new vision and direction for our marketing team
- 6-8+ years of experience in digital marketing, audience strategy, marketing analytics, within a fast-paced brand, agency, or tech environment
- Data Cleanroom Knowledge: Basic understanding and experience building strategies for Data Cleanrooms (e.g., Google Ads Data Hub, LiveRamp, etc.) to enable privacy-centric audience sharing and measurement
- SQL Proficiency: Proven hands-on analytical skills with proficiency in SQL (required) for data querying, interrogation, and analysis
- AdTech/MarTech Expertise: Expertise in digital marketing ecosystems, identity resolution, CDP architecture, and audience activation tools
- Data Interpretation: Interpret outputs from datasets and marketing technology platforms informing strategic business decisions
- Creative Self-Starter: Highly autonomous and proactive. Thrive in ambiguity, learn quickly, and do not wait for direction to start solving problems
- Exceptional Influencer: Consistent record of building internal relationships, driving XFN alignment, and influencing senior partners (Directors, VPs) as an individual contributor. Seamlessly pivot between high-level executive storytelling and deep, in-the-weeds technical data problem-solving
- Results-Focused: Track record of pushing through obstacles to deliver measurable business impact. This role has clear results we're looking for, but not a clear path to get there and it will be up to you to craft the most impactful and efficient route to our final destination
What the job involves
- Etsy is seeking a highly motivated, creative, and analytical Senior Audience Strategy Manager to help craft and lead Etsy’s audience strategy for marketing! As a high-impact Individual Contributor, you will act as the critical connective tissue between our Brand Strategy, Performance Marketing, and Audience Operations teams
- Execution involves relying on influence to gain consensus from high-level leadership and drive cross-functional alignment across marketing, analytics, and product & engineering
- Managing responsibility for translating high-level brand insights into tactical, addressable audience definitions, repairing foundational tech debt, leading our Data Cleanroom strategy, and ensuring Etsy shows up consistently for our buyers across all platforms
- This is a full-time position reporting to the Director of Performance Media
- The Brand Marketing team helps buyers discover what makes Etsy special, fueling Etsy’s growth via audience-centric storytelling and media placements, bringing the right message to the right audience, at the right moment. We collaborate closely with teams in Analytics, Product, and Engineering in order to automate and optimize global offsite experiences and programs at scale
- Strategic Translation & Execution: Translate high-level brand strategy and insights into an actionable audience strategy. Bridge the gap between brand objectives and tactical digital marketing execution, ensuring strategies are implemented effectively
- Hands-On Analytics & Data Interrogation: Apply SQL and analytical skills to dig into customer, market, and behavioral data. Synthesize data points into actionable insights that shape audience segmentation, targeting parameters, and go-to-market strategies
- Data Cleanroom Strategy: Lead the exploration, implementation, and utilization of Data Cleanrooms. Partner with analytics and marketing technology teams to harness cleanroom environments for secure 1P/3P data collaboration, measurement, and enriched audience insights without compromising user privacy
- Cross-Functional Alignment & Influence: Drive alignment across Media, Performance, Analytics, Brand, and Engineering teams without relying on direct authority. Confidently manage relationships with senior leadership, communicating audience insights and strategies
- Audience Framework Governance: Establish and champion a cohesive audience framework for the marketing organization and broader company at large. Define success metrics, set learning agendas, and embed measurement into activation workflows optimizing our digital marketing efforts
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. A hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers created significant discontent amongst sellers. Despite this, Etsy continues to connect artists and consumers, attracting shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
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