Vice President of Marketing, Carbyne
$190-230k
+ Equity
More information about location
Emergency communication response platform
Be an early applicant
Emergency communication response platform
201-500 employees
Be an early applicant
$190-230k
+ Equity
More information about location
201-500 employees
Company mission
Carbyne's mission is to save lives and create safer communities by reinventing how emergency services communicate with themselves, citizens, first responders, and the state.
Role
Who you are
- The ideal candidate will be a strategic thinker with a proven track record in developing and executing comprehensive marketing strategies
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
- 10+ years of experience in marketing, with a focus on technology or SaaS industries
- Public Safety and/or B2G experience - highly preferred
- Proven track record of developing and executing successful marketing strategies
- Strong leadership skills with the ability to inspire and motivate a team
- Excellent communication and interpersonal skills
- Proficiency in marketing automation, CRM, and analytics tools
- Ability to think strategically while executing tactically
- Passion for public safety and technology
What the job involves
- In this position, you’ll play a critical part in advancing Carbyne’s mission
- We are seeking a dynamic and experienced Vice President of Marketing to lead our global marketing efforts
- Reporting to the COO, this individual will work closely with the executive team to drive brand awareness, demand generation, and customer engagement, ultimately contributing to the growth and success of Carbyne
- Develop and implement a cohesive marketing strategy that aligns with Carbyne's business goals and objectives
- Conduct market research and competitive analysis to identify opportunities and challenges in the public safety technology sector
- Collaborate with the executive team to define and prioritize marketing initiatives that drive growth and market penetration
- Oversee the development and execution of brand positioning, messaging, and identity
- Ensure consistent and compelling brand representation across all marketing channels and touchpoints
- Lead the creation of high-impact marketing materials, including collateral, presentations, and digital content
- Design and execute multi-channel demand generation campaigns to drive lead acquisition and conversion
- Implement marketing automation and CRM strategies to nurture leads and optimize the customer journey
- Analyze campaign performance and ROI, making data-driven decisions to enhance effectiveness
- Develop and manage digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing
- Optimize the company's online presence, ensuring a strong digital footprint and user engagement
- Leverage analytics and insights to continuously improve digital marketing efforts
- Partner with the sales team to create and deliver impactful sales enablement tools and resources
- Provide training and support to the sales team on marketing initiatives, product positioning, and competitive differentiation
- Align marketing and sales efforts to ensure a cohesive go-to-market strategy
- Build, mentor, and lead a high-performing marketing team
- Foster a collaborative and innovative team culture that encourages creativity and results-oriented thinking
- Set clear goals and KPIs for the marketing team, tracking progress and driving accountability
Our take
Carbyne aims to create live and transparent emergency communication channels between citizens, emergency call centers, first responders, and the state. The idea of Carbyne is to create increased efficiency in emergency management. To achieve this goal, Carbyne has developed a unified platform for communication, delivering advanced IP-enabled communication features and caller solutions.
The value of Carbyne has been acknowledged by the investment community, with the company having raised in excess of $120 million from external funding. Founders Fund, Elsted Capital Partners, FinTLV and Kraft Group have been among the investors in Carbyne.
Competitors in Carbyne’s market includes RapidSOS, Rave, LiveSafe, Pocketstop LLC, Alertus, and ePACT. The company has been focused on securing new partnerships, most recently with Axon, a public safety company that provides real-time crime centre technology.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2022
$56m
SERIES C
Jun 2021
$20m
SERIES B
Total funding: $136.9m
Company benefits
- Remote + Hybrid Work Environment
- Health Insurance
- 401k Matching (4% Of Your Salary)
- Generous Meal Plan
- Home Office Budget
- Cell Phone & Internet Plan Reimbursement
- Options Agreement
- Free UDemy Courses
Company values
- Excellence
- Responsiveness
- Simplicity
- Warmth
- Reliability
- Tech Forward, to Keep People First
Company HQ
NoMad, New York, NY
Articles
Leadership
Amir Elichai
(Chairman, CEO & Founder)Spent over 9 years in the Israeli Special Forces and Ministry of Defense, before founding Sky Projects Holdings in 2010. Founded Carbyne in January 2014, serving as CEO and additionally as Chairman since 2020.
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