Vice President of Brand Marketing, MadHive
$180-210k
Advertising solution leveraging cryptography & machine learning
Be an early applicant
Advertising solution leveraging cryptography & machine learning
201-500 employees
Be an early applicant
$180-210k
201-500 employees
Company mission
To take complex, cutting-edge technology and turn it into intuitive, easy-to-use solutions that empower local media buyers.
Role
Who you are
- Bachelor’s Degree in Marketing or a related field is desired
- 10-15 years of professional marketing experience and at least 5 years of experience in a senior leadership role
- Deep understanding of the ad-tech ecosystem
- Must have deep knowledge and passion for streaming content and video advertising products and technologies; experience in enterprise/B2B software a plus
- You are a change agent: see ‘ambiguity’ as an opportunity as opposed to a hurdle, and thrive on challenging yourself to push beyond conventional thinking
- Well-connected within the industry, staying abreast of the latest trends and best practices
- A visionary with a driven personality – not only highly analytical and strategic but also creative and hands-on in nature
- Proven experience hiring, motivating, and mentoring a high-performing marketing team
- Proven experience and success across all disciplines of marketing (product, branding, strategy, social media, communications, business development)
- Demonstrable experience in positioning a company in a competitive market and winning market share
What the job involves
- Madhive is currently seeking a dynamic and experienced Vice President of Marketing to join our marketing team
- This pivotal role will be responsible for building a department clearly focused on accelerating go-to-market clarity to further drive sales team confidence and revenue upside. This is a key leadership role reporting to the Chief Marketing Officer
- Develop and own growth strategies, communications, and marketing content for all MadHive constituencies
- Develop the vision for the MadHive brand in conjunction with internal operating groups and senior leaders
- Hire, train, structure, and budget the MadHive marketing group for scale and success
- Support the Client Success Organization, Product, and Corp Dev teams in their efforts to
- Develop revenue, features, and strategy
- Design and develop materials for all internal groups to use with appropriate prospects and partners
- Design and execute marketing campaigns to define MadHive’s unique values in a complex competitive environment
- Plan,organize, and execute marketing events aimed at all MadHive prospects
- Produce high-quality content and thought leadership for our customers, such as Market Surveys, Webinars, Whitepaper, Case Studies, Blog, Videos, etc
- Measure the performance of all activities and campaigns, and assess them against goals (ROI, Key Performance Indicators), and adjust strategy & execution to achieve goals
- Continue to establish MadHive as a unique innovator and “brand” in the ad-tech space
Our take
The rise in streaming content has revolutionized digital advertising, offering advertisers the potential for more precise campaign calibration. However, alongside this opportunity come new challenges such as consumer overload, ad fraud and data privacy concerns, compounded by the need to integrate with traditional linear television. Navigating these complexities requires a comprehensive solution, and that's where MadHive steps in.
Utilizing AI technology, MadHive's video ad software suite tackles these challenges head-on. It intelligently identifies optimal ad placements, manages ad frequency to prevent saturation, and gauges consumer intent across various platforms including web, mobile and TV. This capability allows advertisers to execute nationwide campaigns with pinpoint local targeting - a remarkable achievement in the dynamic digital content landscape.
Unsurprisingly, MadHive boasts an impressive client roster, boasting a 95% renewal rate with major names like Fox, McAfee and Tegna Premion. This consistent satisfaction has propelled MadHive to expand its offering into critical areas such as data privacy. It also launched the industry's first agentic suite for local media, that supports users to build smarter campaigns faster, and hence accelerate their revenue.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2023
$300m
LATE VC
Aug 2018
$3m
EARLY VC
Total funding: $306.4m
Company benefits
- 401(K) Matching
- Company Equity
- Retirement Plans
- Performance Bonuses
- 100% Company-Covered Health Insurance
- Dental Benefits
- Vision Benefits
- Generous Maternity and Paternity Leave
- Paid Holidays
- Unlimited Vacation
- Free Lunch In-Office
- Commuter Benefits
Company HQ
Tribeca, New York, NY
Leadership
Jim Wilson
(CEO)Prior to joining Madhive in 2024, Jim was the CEO of North America for Talon.
Salary benchmarks
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