Product Marketing Manager, Amazon

• We are looking for an individual with broad experience in online merchandising, digital marketing, and product marketing
• This role requires skills in strategic thinking, relationship building, and problem solving, as well as a willingness to be hands-on with execution
• The ideal candidate has a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries
• The individual will thrive in a fast-paced, high-pressure entrepreneurial environment
• If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you
• Experience in professional non-internship marketing
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Desirable

• This role is part of the Amazon Business WW Central Marketing team and our vision is to establish Amazon Business as the most recognized B2B brand
• This role will lead localizing our WW strategy and production of engaging onsite experiences for Europe (UK, DE, FR, IT, ES)
• This includes merchandising onsite events, promotions, and evergreen experiences to drive spend engagement on our buying website
• This role will need to communicate regularly with senior leadership and be responsible for driving top-level business goals
• To be successful in this role, this individual will work seamlessly with senior stakeholders across Marketing, Sales, Category, Selection, Pricing, and Tech across EU geographic regions to optimize through scale and continuous experimentation
• Own EU strategy and production of onsite events and seasonal promotions (e.g., End of Fiscal Year, Back to School) on Amazon Business
• Own EU strategy and production of evergreen spend engagement campaigns on Amazon Business
• Deliver multi-channel marketing campaigns and engaging onsite experiences for B2B customers
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, marketing distribution channels, and campaign schedule
• Apply key insights into business actions and push for new ways to achieve objectives at scale
• Define business metrics, measurement plan, and testing plan for onsite events and evergreen campaigns
• Work at both the strategic and tactical level to champion bold, creative ideas
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Create and maintain scalable, repeatable methods of measurement and performance tracking for campaigns
• Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment