Product Marketing Manager, Amazon

Amazon Business

Salary not provided
Tableau
Excel
Mid and Senior level
London
Amazon

The largest online retailer and technology provider

Open for applications

Amazon

The largest online retailer and technology provider

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Open for applications

Salary not provided
Tableau
Excel
Mid and Senior level
London

1001+ employees

B2CB2BMarketplaceCloud ComputingeCommerce

Company mission

Amazon aims to be Earth’s most customer centric company. Their mission is to continually raise the bar of the customer experience by using the internet and technology to help consumers find, discover and buy anything, and empower businesses and content creators to maximise their success.

Role

Who you are

  • We are looking for an individual with broad experience in online merchandising, digital marketing, and product marketing
  • This role requires skills in strategic thinking, relationship building, and problem solving, as well as a willingness to be hands-on with execution
  • The ideal candidate has a track record of success in delivering results at scale and working cross-functionally across multiple teams and countries
  • The individual will thrive in a fast-paced, high-pressure entrepreneurial environment
  • If you’re looking to join a dynamic, growing team in a high-impact role, this is a great fit for you
  • Experience in professional non-internship marketing
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building and optimizing multiple, simultaneous marketing campaigns
  • Experience managing or working within cross-functional marketing and creative teams

Desirable

  • Experience in multi-territory campaign management
  • Experience in digital marketing and content production timelines and process

What the job involves

  • This role is part of the Amazon Business WW Central Marketing team and our vision is to establish Amazon Business as the most recognized B2B brand
  • This role will lead localizing our WW strategy and production of engaging onsite experiences for Europe (UK, DE, FR, IT, ES)
  • This includes merchandising onsite events, promotions, and evergreen experiences to drive spend engagement on our buying website
  • This role will need to communicate regularly with senior leadership and be responsible for driving top-level business goals
  • To be successful in this role, this individual will work seamlessly with senior stakeholders across Marketing, Sales, Category, Selection, Pricing, and Tech across EU geographic regions to optimize through scale and continuous experimentation
  • Own EU strategy and production of onsite events and seasonal promotions (e.g., End of Fiscal Year, Back to School) on Amazon Business
  • Own EU strategy and production of evergreen spend engagement campaigns on Amazon Business
  • Deliver multi-channel marketing campaigns and engaging onsite experiences for B2B customers
  • Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, marketing distribution channels, and campaign schedule
  • Apply key insights into business actions and push for new ways to achieve objectives at scale
  • Define business metrics, measurement plan, and testing plan for onsite events and evergreen campaigns
  • Work at both the strategic and tactical level to champion bold, creative ideas
  • Test and refine new marketing approaches and channels to reach and engage key audiences
  • Create and maintain scalable, repeatable methods of measurement and performance tracking for campaigns
  • Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment

Salary benchmarks

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Insights

16% employee growth in 12 months

Company

Company benefits

  • Employees have opportunities to own Amazon stock, participate in 401(k) plans with company match, and enroll in paid life and accident insurance
  • Financial counseling and estate planning services are also available, plus paid short-term and long-term disability if needed
  • Medical, dental, and vision coverage to all our regular full-time employees, regardless of their level, tenure, or position
  • Amazon employees have free access to a network of more than 2 million caregivers, including nannies, babysitters and special-needs caretakers
  • Employees receive discounts on certain day care centers, and Amazon provides a variety of free resources for parents of children with autism, ADHD and developmental disabilities
  • Adoption assistance for qualified domestic and international adoption expenses including attorney fees, court costs, and travel
  • Leave Share program allows employees to give six weeks of paid parental leave to a spouse or partner who isn’t eligible for parental leave from their employer

Our take

Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.

More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.

Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.

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Steph

Company Specialist at Welcome to the Jungle