Growth Marketing Associate, Rocket Money

• 1 to 2 years of professional experience in a performance oriented media buying role
• Experience in one or more of the following channels: Streaming TV (OTT/CTV), Linear TV, Podcasts, OOH, Affiliate, Direct Mail or Paid Social/Search
• Advanced Excel skills
• Excellent communication skills (Slack / email / phone / within team / with partners)
• Excited to voice opinion, give and receive feedback
• Comfortable prioritizing multiple time sensitive tasks and executing under pressure
• Love for taking initiatives and being a self starter
• Insatiable curiosity and eager to make an impact
• Ability to see the forest from the trees: you can analyze large data sets and craft results into a story that allows for informed decisions

Desirable

• Reporting to our Growth Marketing Manager, you will be a key player expanding our offline footprint and maximizing Rocket Money’s growth
• You will play a role in the execution, analysis, and optimization of all things Linear TV, Streaming TV, and Affiliates
• This is an exciting opportunity to make an immediate impact on Rocket Money’s growth. We are in the hyper-growth phase and as a member of our offline team, you will help us maximize our potential to efficiently and effectively grow
• Support and own day-to-day optimizations and operations of user acquisition through Linear TV, OTT/CTV, and Affiliate channels, ensuring precise execution, performance tracking, and strong decision making
• Contribute to the media buying strategy and execution across TV, OTT/CTV, and Affiliate to rapidly scale reach while exceeding ROAS targets. This includes:
• Proposing and supporting the execution of data-driven tests (e.g., incrementality, A/B, measurement improvements) to refine channel performance
• Developing weekly media plans for Linear TV and Streaming TV, leveraging historical performance, marketplace trends, and budget pacing
• Supporting firesale buying decisions by analyzing performance data and College/Professional sports trends for one-off or packaged Linear TV buys
• Assisting in scaling the Affiliate program via identifying new partners, improving existing relationships, and ensuring efficient growth
• Monitor performance metrics in real-time to uncover insights and drive media buying and creative optimizations
• Utilize deep channel learnings to inform strategy, proactively testing ideas backed by data and aligning with growth team goals
• Analyze and synthesize performance trends to determine optimizations across creative, Linear TV networks, Streaming TV publishers, and more
• Segment and dive deep in historical data to unlock actionable insights that improve buying efficiency and creative performance
• Act as the key point of contact for media, affiliate, and internal partners and foster strong relationships that maintain Rocket Money’s position as a world-class growth team
• Collaborate with the Creative Team to refine and iterate on Linear TV and Streaming TV assets, ensuring we leverage best-in-class creative strategies
• Work cross-functionally with Data and Engineering teams to ensure we have top notch measurement capabilities. You will develop a holistic understanding of how our offline channels affect our business goals
• Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone, and are inspired by data