Product Director, Salesforce

• 10+ years in management consulting, strategy, or customer success roles focused on B2C SaaS
• Proven ability to generate strategic insights that drive measurable business outcomes
• Strong analytical skills with the ability to identify trends, build frameworks, and guide decisions through data
• Exceptional executive communication skills and comfort engaging senior leaders with clarity and confidence
• Deep experience leading qualitative and quantitative research in a business setting
• Skilled at cross-functional collaboration and navigating complex organizations with agility and influence
• Familiarity with CRM, SaaS adoption models, and the Salesforce ecosystem (Marketing Cloud a strong plus)

Desirable

• The Customer Success Adoption team is looking for a highly driven and collaborative Director to lead research and strategy for Marketing Cloud adoption
• This is a high-impact, cross-functional role that blends rigorous research, data analysis, and executive-level communication to accelerate how customers realize value from their investment in Salesforce
• As part of a fast-paced and high-performing team, you will build adoption strategies grounded in customer behavior, industry trends, and Salesforce best practices
• You’ll lead qualitative and quantitative research efforts, analyze usage patterns across customer cohorts, and synthesize insights into strategic recommendations that influence product, customer success, and executive stakeholders alike
• Define adoption excellence strategies using “lookalike” customer cohorts to scale what works
• Build frameworks to reach admin and business users, capture goals, and measure progress toward business value
• Execute bridge plans that transition current customer success practices into future-state scalable models
• Lead industry research studies to inform Customer Success innovation across product lines
• Deliver high-impact presentations and narratives that engage VP- and SVP-level leaders with actionable insights
• Drive product adoption strategy through a combination of customer data, industry benchmarking, and Salesforce success patterns
• Translate complexity into executive-ready content that influences decisions at the highest levels
• Proactively identify trends, risks, and opportunities across the customer base to shape enterprise-wide strategy
• Partner across functions—including Product Management, Marketing, Data & Analytics, and Customer Success—to align on metrics and adoption frameworks
• Build scalable research programs that inform both near-term actions and long-term success motions