Senior Campaign Marketing Manager, Intercom
$110.5-149.5k
The modern customer communications platform
Job no longer available
The modern customer communications platform
1001+ employees
Job no longer available
$110.5-149.5k
1001+ employees
Company mission
Intercom's mission is to make internet business personal.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus)
- Proven experience in B2B outbound marketing and lead generation, within a SaaS company
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Exceptional written and verbal communication skills
- Proficiency in marketing automation and CRM tools
- Creative thinking and strong problem-solving abilities
- Ability to work both independently and collaboratively in a fast-paced environment
- Strong project management skills with acute attention to detail
What the job involves
- As the Campaign Marketing Manager for Outbound at Intercom, you will be a driving force behind our growth. Your role will involve designing, executing, and optimizing outbound marketing campaigns to generate leads and accelerate revenue growth
- Campaign Strategy: Develop and execute end to end outbound growth strategies that align with the company's goals and target audience, including identifying the most effective channels and messaging
- Develop new lists of prospects by thinking creatively about Intercom's target customers and finding new data sources for leads and account intelligence
- Analyze outbound pipeline development performance to set segment specific goals and create reporting mechanisms to track execution to those goals
- Collaborate with the Sales and Account Development teams to improve effectiveness and efficiency of their outbound prospecting efforts (e.g., build standardized workflows, evaluate marketing specific tools, enrich particular datasets, update lead routing logic, adapt standard internal tools to market specific needs)
- Hold bi-weekly meetings to touch base with cross-functional leaders on segment specific KPI performance, current campaign/experiment results, and ad hoc analysis
- Budget Management: Manage campaign budgets effectively, ensuring cost-efficient lead generation and ROI
- Technology Utilization: Leverage marketing automation and CRM tools to streamline campaign execution and lead management
Our take
If you've ever seen a chat pop up on a business' website, it was probably provided by Intercom. Though ubiquitous now, it used to be a major challenge for companies to communicate swiftly with their customers. Intercom's Messenger allows a company to instantly reach out with human or automated support, improving customer service and greatly increasing conversion rates for sales.
While the Messenger is its most visible product, Intercom provides a service similar to Salesforce, as an advanced customer relationship management system. However, Intercom doesn't see Salesforce as a major rival, as Intercom specialises in the online market while Salesforce is more suited for traditional retail. Intercom is used by more than 25,000 businesses including Amazon, Meta and Atlassian, and reaches an estimated 600 million end users monthly.
Intercom has primarily served the US and Irish markets but has been expanding its presence globally in recent years. Despite having a commanding market position, it is continuing to develop its product, most recently delivering a major functionality upgrade to its Messenger software, greatly increasing its ability to carry out ticketed support requests.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2018
$125m
SERIES D
Apr 2016
$50m
SERIES C
Total funding: $240.8m
Company benefits
- We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
- Generous public transport allowance for commuting
- Wellness programme that allows you to expense gym and other sports activities up to £90 quarterly
- Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
- Open vacation policy and flexible holidays so you can take time off when you need
- Work from home opportunities
- Health insurance
- Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
- Regular compensation reviews - we reward great work
- MacBooks are our standard, but we’re happy to get you whatever equipment helps you get your job done
Company HQ
Financial District, San Francisco, CA
Leadership
Eoghan McCabe
(Co-Founder & CEO)Previously CEO of Contrast and Exceptional. Is also the Chairman of Intercom.
Des Traynor
(Co-founder & CSO)Previously worked in software development and is an expert in User Experience (has lectured on the topic and was UX Lead at Contrast)
Ciaran Lee
(Co-founder)Previously Lead Engineer at RateMyArea.com and CTO of Exceptional. Was Intercom's CTO until 2021.
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