Marketing Director, Scaler
€60-125k
+ Equity
ESG real estate data platform
Open for applications
ESG real estate data platform
1-20 employees
Open for applications
€60-125k
+ Equity
1-20 employees
Company mission
To take the pain out of ESG and empower the real estate industry to make and achieve ambitious goals.
Role
Who you are
- Minimum 6 years of total marketing experience, preferably for a B2B Saas business with a product-led strategy
- Expertise in implementing modern B2B marketing strategies
- Aptitude for using data to drive better decision-making, preferably familiar with SQL
- Exceptional problem-solving and analytical skills; demonstrated ability to structure complex problems, navigate challenging data sets, develop solutions, and craft high-quality narrative and executive-level presentations
- Experience using CRM software (e.g., Salesforce, Hubspot, Pipedrive)
- Self-motivated and able to thrive in a result- and mission-driven environment
- Strong verbal and written communication skills
- Excellent organizational, commercial, and interpersonal skills
- Proven ability to juggle multiple opportunity pursuits at a time, while maintaining sharp attention to detail
What the job involves
- We are seeking for a Marketing Director to create and execute our global marketing strategy
- You will play a crucial role in attracting new clients, building strong partnerships, and amplifying our brand within the real estate sector
- Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy that aligns with our business development goals and growth targets
- Brand Development: Enhance brand awareness and positioning within the ESG commercial real estate industry through targeted campaigns and initiatives
- Metrics & Insights: Use quantitative and qualitative insights to inform growth strategy, roadmap, and prioritization for the Marketing team
- Work with our engineering team to properly instrument and measure our funnels
- Own regular reporting on the overall health of marketing initiatives and top-of-funnel performance across marketing
- Partner with finance/operations to provide visibility into ROI on marketing spend
- Trend Analysis: Stay updated on market trends and industry needs
- Collaborative Projects: Work closely with internal teams to create compelling marketing materials, case studies, and promotional content
- Partnership Building: Establish and maintain productive relationships with industry partners, including consultants and associations, to drive growth and brand awareness
Our take
We all use a building in some capacity whether that be for work, or to live. The question is - do we know the impact that the property has socially or environmentally? The reality is that the real estate sector contributes an estimated 20% to the world’s carbon emissions, as well as having several other environmental impacts.
Scaler collects ESG (environmental, social, and governance) data to better understand and encourage the real estate industry to do better in this field. With that promise, the company could make a vast impression on the climate crisis, alongside bringing light to the other aspects that ESG data covers.
For a startup, Scaler is setting out with huge ambition by tackling such a complex issue. The company boasts about its very passionate team who’ve worked in relevant sectors including the “Global Real Estate Sustainability Benchmark” - which brings essential expertise that could really help as Scaler grows.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Jul 2024
$10m
SERIES A
Jul 2022
$2.8m
EARLY VC
Total funding: $12.8m
Company benefits
- Opportunity to work with a highly talented and committed team that is part of a fast growing international startup
- A generous equity stake in the company
- 25 paid vacation days per year, but opportunity for more if needed
- Four months parental leave
- Annual personal development budget
- We are a global company with remote employees, but we also meet in person at least once a year
Company HQ
Jeruzalem, Amsterdam, Netherlands
Leadership
Luc van de Boom
(Chief Business Officer)CEO & Founder of Cooltree. Was previously Product Lead (Sustainability) at Cushman & Wakefield Netherlands as well as an Advisor on ESG data-related projects for INREV.
Salary benchmarks
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