Product Marketing Manager, MadHive
$95-115k
2-3 days a week in office ( Financial District, NY)
Advertising solution leveraging cryptography and machine learning
Posted today
Advertising solution leveraging cryptography and machine learning
101-200 employees
Posted today
$95-115k
2-3 days a week in office ( Financial District, NY)
101-200 employees
Company mission
To empower our clients to create enduring relationships with consumers through maximum-fidelity, TV-first technology that elevates media, embodies relentless innovation, and ensures unrivalled revenue acceleration.
Role
Who you are
- This role is perfect for someone who easily translates technical features into digestible value propositions, communicates strategically across multiple stakeholder groups, and enjoys the challenge of marrying data and storytelling
- 3+ years of experience in Product Marketing or B2B SaaS Marketing (experience in programmatic advertising or AdTech is a must)
- Ability to simplify technical products into clear and compelling value propositions
- Comfortable operating in a fast-paced, cross-functional environment with the ability to manage project timelines with technical stakeholders and team leadership
- Strong writing and communication skills with a keen eye for detail
- Demonstrated analytical skills and a strategic mindset with a willingness to learn and adapt
- Bachelors degree strongly preferred
What the job involves
- We’re looking for a Product Marketing Manager to join our team in NYC. This is an exciting opportunity to play a key role in building and executing go-to-market strategies that drive adoption, revenue growth, and overall market presence
- This cross-functional role reports into our Director of Product Marketing, and the ideal candidate has prior experience in the AdTech ecosystem and understands B2B SaaS sales cycles
- This is a hybrid role based in NYC, with 2–3 days a week in our Financial District HQ
- Assist in planning and executing product and feature launches, with a focus on internal readiness and external communications
- Develop product positioning and messaging that resonates with media buyers, agencies, and local advertisers
- Collaborate closely with sales enablement to create tools such as one sheets, battlecards, and pitch decks to support revenue teams
- Own the development of long-form content—including whitepapers and quarterly industry insights—that ladders up to the broader Product Marketing roadmap and strategic priorities
- Conduct competitive analysis, market research, and voice-of-customer interviews to guide product and messaging decisions
- Collaborate across Product, Client Success, and Sales teams to ensure internal alignment around roadmap and product value
- Contribute to internal and external product communications including website copy, email campaigns, and training materials
- Partner with brand marketing counterparts to support brand and sales marketing campaigns
- Serve as a product expert, educating internal stakeholders on positioning and value propositions
Our take
The rise in streaming content has revolutionized digital advertising, offering advertisers the potential for more precise campaign calibration. However, alongside this opportunity come new challenges such as consumer overload, ad fraud, and data privacy concerns, compounded by the need to integrate with traditional linear television. Navigating these complexities requires a comprehensive solution, and that's where MadHive steps in.
Utilizing AI echnology, MadHive's video ad software suite tackles these challenges head-on. It intelligently identifies optimal ad placements, manages ad frequency to prevent saturation, and gauges consumer intent across various platforms including web, mobile, and TV. This capability allows advertisers to execute nationwide campaigns with pinpoint local targeting - a remarkable achievement in the dynamic digital content landscape.
Unsurprisingly, MadHive boasts an impressive client roster, boasting a 95% renewal rate with major names like Fox, McAfee, and Tegna Premion. This consistent satisfaction has propelled MadHive to expand its offering into critical areas such as data privacy. For instance, its $100M contract with Google Cloud not only enhances its security measures but also equips it with capabilities that smaller competitors will struggle to match.
Steph
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2023
$300m
LATE VC
Aug 2018
$3m
EARLY VC
Total funding: $306.4m
Company benefits
- 100% Company-Covered Health Insurance
- Dental Benefits
- Vision Benefits
- Generous Maternity and Paternity Leave
- $10k Towards Family Forming Benefits
- Paid Holidays
- Unlimited Vacation
- 401(k) Matching
- Company Equity
- Retirement Plans
- Performance Bonuses
- $1,000 Home Office Stipend
- Free Lunch In-Office
- Commuter Benefits
Company HQ
Tribeca, New York, NY
Leadership
Adam Helfgott
(Founder)Previously CTO at Metrofunk, before co-founding Lookbooks Media, and serving on the Advisory Board to Blockdaemon. Is also a Project Lead at MAD Network.
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