Product Marketing Manager, MadHive

$95-115k

Mid and Senior level

New York

2-3 days a week in office ( Financial District, NY)

Advertising solution leveraging cryptography and machine learning

Open for applications

Advertising solution leveraging cryptography and machine learning

101-200 employees

B2BArtificial IntelligenceEnterpriseBig dataSaaSAdvertisingVideo

Open for applications

$95-115k

Mid and Senior level

New York

2-3 days a week in office ( Financial District, NY)

101-200 employees

B2BArtificial IntelligenceEnterpriseBig dataSaaSAdvertisingVideo

Company mission

To empower our clients to create enduring relationships with consumers through maximum-fidelity, TV-first technology that elevates media, embodies relentless innovation, and ensures unrivalled revenue acceleration.

Job

Company

Role

Who you are

This role is perfect for someone who easily translates technical features into digestible value propositions, communicates strategically across multiple stakeholder groups, and enjoys the challenge of marrying data and storytelling
3+ years of experience in Product Marketing or B2B SaaS Marketing (experience in programmatic advertising or AdTech is a must)
Ability to simplify technical products into clear and compelling value propositions
Comfortable operating in a fast-paced, cross-functional environment with the ability to manage project timelines with technical stakeholders and team leadership
Strong writing and communication skills with a keen eye for detail
Demonstrated analytical skills and a strategic mindset with a willingness to learn and adapt
Bachelors degree strongly preferred

What the job involves

We’re looking for a Product Marketing Manager to join our team in NYC. This is an exciting opportunity to play a key role in building and executing go-to-market strategies that drive adoption, revenue growth, and overall market presence
This cross-functional role reports into our Director of Product Marketing, and the ideal candidate has prior experience in the AdTech ecosystem and understands B2B SaaS sales cycles
This is a hybrid role based in NYC, with 2–3 days a week in our Financial District HQ
Assist in planning and executing product and feature launches, with a focus on internal readiness and external communications
Develop product positioning and messaging that resonates with media buyers, agencies, and local advertisers
Collaborate closely with sales enablement to create tools such as one sheets, battlecards, and pitch decks to support revenue teams
Own the development of long-form content—including whitepapers and quarterly industry insights—that ladders up to the broader Product Marketing roadmap and strategic priorities
Conduct competitive analysis, market research, and voice-of-customer interviews to guide product and messaging decisions
Collaborate across Product, Client Success, and Sales teams to ensure internal alignment around roadmap and product value
Contribute to internal and external product communications including website copy, email campaigns, and training materials
Partner with brand marketing counterparts to support brand and sales marketing campaigns
Serve as a product expert, educating internal stakeholders on positioning and value propositions

Our take

The rise in streaming content has revolutionized digital advertising, offering advertisers the potential for more precise campaign calibration. However, alongside this opportunity come new challenges such as consumer overload, ad fraud, and data privacy concerns, compounded by the need to integrate with traditional linear television. Navigating these complexities requires a comprehensive solution, and that's where MadHive steps in.

Utilizing AI echnology, MadHive's video ad software suite tackles these challenges head-on. It intelligently identifies optimal ad placements, manages ad frequency to prevent saturation, and gauges consumer intent across various platforms including web, mobile, and TV. This capability allows advertisers to execute nationwide campaigns with pinpoint local targeting - a remarkable achievement in the dynamic digital content landscape.

Unsurprisingly, MadHive boasts an impressive client roster, boasting a 95% renewal rate with major names like Fox, McAfee, and Tegna Premion. This consistent satisfaction has propelled MadHive to expand its offering into critical areas such as data privacy. For instance, its $100M contract with Google Cloud not only enhances its security measures but also equips it with capabilities that smaller competitors will struggle to match.

Steph

Company Specialist at Welcome to the Jungle

Insights

36% employee growth in 12 months

Glassdoor (3.7)

Company

Funding (last 2 of 3 rounds)

Jun 2023

$300m

LATE VC

Aug 2018

$3m

EARLY VC

Total funding: $306.4m

Company benefits

100% Company-Covered Health Insurance
Dental Benefits
Vision Benefits
Generous Maternity and Paternity Leave
$10k Towards Family Forming Benefits
Paid Holidays
Unlimited Vacation
401(k) Matching
Company Equity
Retirement Plans
Performance Bonuses
$1,000 Home Office Stipend
Free Lunch In-Office
Commuter Benefits

Company HQ

Tribeca, New York, NY

Leadership

Adam Helfgott

(Founder)

Previously CTO at Metrofunk, before co-founding Lookbooks Media, and serving on the Advisory Board to Blockdaemon. Is also a Project Lead at MAD Network.

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