Customer Marketing Manager, Asana
$150-165k
More information about location
3+ days a week in office
Work management platform
Open for applications
Work management platform
1001+ employees
Open for applications
$150-165k
More information about location
3+ days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Brings 6–8 years of experience in marketing or advocacy, ideally within B2B SaaS, showcasing a proven ability to convert customer relationships into activation events that move revenue metrics
- Exemplifies strategic advocacy judgment with a deep understanding of the advocate journey and the insight to match the right customer voice to the right go-to-market moment
- Maintains an AI-first mindset and approach to designing automated workflows and managing the infrastructure behind an integrated matching engine
- Possesses strong collaborative relationship-building skills, skilled at cultivating strategic customer relationships and partnering cross-functionally to source and secure stories that align with business needs
- Maintains a customer-first mindset with a deep commitment to ensuring exceptional customer experiences for those who participate in marketing engagements
- Demonstrates independence and results-driven execution, with the ability to operate independently, manage multiple priorities effectively, and consistently deliver great results
- Shows operational depth with experience operationalizing workstreams for high-velocity customer content production, including case studies, films, and talk tracks
- If you're interested in this role and don't meet every listed requirement, we still encourage you to apply
What the job involves
- The Customer Marketing and Advocacy team is dedicated to building and scaling programs that place our customers at the center of Asana's marketing strategy
- We cultivate strategic relationships that drive insights and engagement, shaping the future of our product and business
- We are seeking an experienced and passionate marketer to own the program engine that turns customer advocates into a repeatable, scalable input across Asana's go-to-market motion
- You are joining Asana at a pivotal moment in our go-to-market evolution
- We have successfully built a massive supply of validated customer voices; your mission is to build the engine that activates them
- Manage the Work Innovation Awards end-to-end: Launch programming, manage a year-round nomination pipeline, coordinate judging, and lead winner activation into downstream GTM moments while building post-award assets across campaigns, content, social, and events
- Operationalize an Advocate Matching System: Drive the infrastructure that systematically connects GTM needs with qualified advocates based on their role, use case, and journey stage. Scale the activation of advocates into cross-functional marketing and partner with marketing operations to ensure the advocate pool is visible and trackable for the first time
- Develop strategic customer engagement and sourcing: Act as a primary liaison between customers and the marketing organization, sourcing the right customers for the right engagement opportunities. Identify high-impact use cases and translate them into multi-format assets—including case studies, films, and media opportunities—serving as the primary liaison between our customers and the marketing organization
- Drive marquee event customer content: Oversee the customer speaker pipeline for the Work Innovation Summit events, focused on delivering customer-first, product-led sessions. Partner with Product Marketing on content vetting and the run-of-show
- Execute vertical and sales play activation: Partner with Sales, Customer Success, and Product Marketing to deploy customer voices that unblock specific industries, such as healthcare or financial services, and validate our leadership in AI-native work management
- Scale downstream content production and cross-functional reach: Drive the ongoing adoption of customer content across the organization. Operationalize workstreams for customer content production that flows downstream from sourcing to ensure high-velocity asset creation. Enable cross-functional partners with customer marketing processes, best practices, and systems to increase global scalability and deepen departmental partnerships
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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