Senior Digital Marketing Specialist, Darktrace
AI cybersecurity solutions
Job no longer available
AI cybersecurity solutions
1001+ employees
Job no longer available
1001+ employees
Company mission
To free the world from cyber disruption.
Role
Who you are
- Bachelor’s degree in marketing or a relevant field
- 5 years’ experience working in a digital marketing role
- In-depth knowledge of front-end web design and conversion optimization
- Strong experience with Adobe Analytics
- Experience with website heatmapping tools
- Experience with Adobe Target to launch A/B and multivariate tests on the website
- Experience working in digital ad platforms such as Google Ads, Microsoft Ads, LinkedIn and Meta
- Experience with Salesforce’s reporting functionality
- Experience working with Webflow or similar CMS
- Ability to analyze trends in user experience and communicate recommended adjustments to the larger go-to-market team
- Excellent interpersonal skills, with the ability to collaborate with other departments
- Strong project management skills
- Experience building landing pages in HubSpot is a plus
- Experience working with external agency partners is a plus
- Experience working with 6Sense or similar account intelligence tools is a plus
What the job involves
- The Senior Digital Marketing Specialist will be responsible for growing Darktrace’s digital media efforts. This role will also focus on improving website user experience for both paid media and organic users across Darktrace domains. Reporting to the Director of Digital Marketing, you will work alongside a team of digital marketers and agency partners to generate demand through digital channels
- Manage and optimize core digital channels such as paid search, paid social and display advertising with a focus on improving lead conversion rates and decreasing cost-per-lead
- Utilize web analytics platforms to identify user trends and recommend improved user experiences across Darktrace domains – both for paid media and organic users on site
- Create and execute a continual A/B testing and/or multivariate testing framework to improve core web pages
- Create and optimize landing pages within HubSpot
- Prepare reports on the overall performance of digital marketing campaigns, including ROI and other pipeline progression KPIs
- Collaborate with the content teams and web development teams to improve the overall user-experience of our website
- Assist with building ideal digital media plans
Our take
With the rise of sophisticated cyberattacks, the need for cutting-edge defence mechanisms has never been more critical. Darktrace addresses this challenge by leveraging AI-enabled threat detection technology, enabling organisations to swiftly identify and respond to abnormal network activity.
By utilising machine learning algorithms, Darktrace allows businesses to combat a wide range of cyber threats, from data breaches to insider attacks. This safeguards their digital assets and helps them maintaining operational resilience.
The company's recent acquisition by private equity giant Thoma Bravo marks a significant milestone in its journey. The acquisition provides Darktrace with access to a strong financial partner and deep software sector expertise, positioning it to further enhance its capabilities as a leading AI cybersecurity business.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 5 rounds)
Sep 2018
$50m
SERIES E
Jul 2017
$75m
SERIES D
Total funding: $230.5m
Company HQ
Cambridge, UK
Articles
Leadership
Poppy Gustafsson
(CEO)Previously a Corporate Controller at HP, a Fund Accountant at Amadeus Capital Partners and an Assistant Manager at Deloitte.
Jack Stockdale
(CTO)Co-founded Darktrace in 2013 and has served as the CTO since.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 30 more jobs at Darktrace