Marketing Operations Specialist, Payscale

• We are looking for a detail-oriented and technically proficient Marketing Operations Specialist to join our marketing operations team
• 2+ years of hands-on experience in Marketing Operations or a similar role
• Proficiency in Marketo including program building, smart campaigns, tokens, segmentation, engagement/nurture streams
• Working knowledge of Salesforce CRM including campaign objects, lead/contact records, and campaign member statuses
• Strong understanding of email marketing best practices including deliverability, compliance (CAN-SPAM, GDPR), and list management
• Experience building and managing audience segments and smart lists
• High attention to detail with a track record of thorough QA before campaign launches
• Ability to manage multiple concurrent projects and meet deadlines in a fast-paced environment
• Experience with UTM tracking, form strategy, and landing page operations
• We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you

Desirable

• In this role, you will be the operational backbone of our demand generation and nurture programs by supporting the build, execution, and optimization of campaigns across the Marketo ecosystem
• You will work closely with demand generation and customer marketing to ensure programs run flawlessly and data flows cleanly between Marketo and Salesforce
• Build, QA, and launch Marketo programs across a variety of types including email, nurture/drip, evergreen, webinars, and live/virtual events
• Manage program and campaign statuses, progression flows, and member data to ensure accurate tracking and reporting
• Maintain and optimize audience segments and smart lists to support targeted, relevant communications
• Develop and manage audience builds for campaigns, ensuring proper inclusion/exclusion logic and compliance with opt-in/consent requirements
• Support email deliverability best practices including list hygiene, suppression management, and sender reputation monitoring
• Partner with the demand generation team to translate campaign briefs into operational program builds
• Monitor program performance and proactively flag issues with targeting, deliverability, or data quality
• Support A/B testing strategies across emails and programs, including subject lines, content, CTAs, and send cadences — and apply learnings to improve performance over time
• Document program templates, naming conventions, and operational processes to support team scalability
• Assist with database management including segmentation updates, data normalization, and list imports
• What Success Looks Like:
• In your first 90 days, you will have a strong command of our marketing programs and templates, be independently launching campaigns with minimal errors, and have identified at least one process improvement opportunity within our program operations