Commercial Marketing Manager, Fivetran
$123.2-154k
Salary dependent on location + RSU stock grants
Data integration solutions
Be an early applicant
Data integration solutions
1001+ employees
Be an early applicant
$123.2-154k
Salary dependent on location + RSU stock grants
1001+ employees
Company mission
Fivetran's mission is to solve the hardest part of building a data-driven company: centralising all your data in one place.
Role
Who you are
- 5+ years experience in B2B marketing with a focus on the small-to-medium business market
- Proven track record of success in developing and executing lead generation programs for the SMB market. Event management experience is a plus
- Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Data-driven approach with a knack for translating data insights into actionable marketing strategies
What the job involves
- The Marketing Manager, Commercial is responsible for driving brand awareness, demand and pipeline for Fivetran in the commercial business segment
- This role will support sales teams in North America through impactful, multi-touch marketing programs and execution
- Develop and execute a comprehensive SMB lead generation strategy to drive brand awareness, demand, and pipeline
- Work closely with teams across Marketing to formulate and execute targeted, multi-channel programs, using a mix of inbound and outbound marketing tactics to generate high-quality leads for Sales
- Manage program execution for influencer marketing, email marketing, events, sales plays and more
- Work closely with operations and sales development to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates
- Closely monitor KPIs and metrics to measure program effectiveness and monitor progress to targets. Analyze data to optimize programs and demonstrate ROI to senior management
- Collaborate closely with Product Marketing to develop relevant messaging, positioning, and segment-specific content plans
- Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results
Our take
After a few slower years since graduating from Y Combinator in 2013, Fivetran has skyrocketed, consistently raising large sums of funding, including an Andreessen Horowitz-backed $565m Series D round in 2021.
Customers are mostly data analysts at companies with inefficient database schema, who suffer from a high risk of project failures. Fivetran offers rapid integration of complex data services into cloud warehouses, tagging onto the trend towards cloud-based data systems.
By developing and continuously improving cloud applications that adapt to changing APIs and data schemas, Fivetran is attracting customers who seek long-term data viability. Fivetran also benefits from being easy to set up and integrate into a client's existing software.
After acquiring HVR, a data integration competitor, and Teleport Data, Fivetran continues to add functionality and customers via acquisition. A round of funding in 2023 paved the way for expansion into European and Asian markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.6m
Company benefits
- 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
- Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
- Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
- 401k match program
- Eligible donation match program
- Monthly cell phone stipend
- Work-from-home equipment reimbursement for your home office setup!
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team building activities
- Commuter benefits to help with transit and parking costs
- Employee Assistance Program (EAP)
- Referral Bonuses
- Stock equity -- every employee is granted stock options when they walk in the door
- Annual Camp Fivetran trip that brings together every employee from around the world
Company values
- Preserve your integrity, even when it's hard
- Take the initiative
- Trust each other
- Nurture diversity, equality and inclusiveness
- Lead, don't follow
- One team, one dream
Company HQ
Downtown, Oakland, CA
Articles
Leadership
George Fraser
(CEO)PhD in Neurobiology from the University of Pittsburgh
Taylor Brown
(COO)Studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level
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